The Office of Marketing and Brand Strategy promotes and protects the Ohio Northern brand by regulating the use of the university’s trademarks, names, logos, and likeness. Ohio Northern has partnered with CLC, through its CORE81 program, to administer and manage our licensing program.
Becoming Licensed
Any person or company that wishes to produce items bearing the University’s name, images, likeness, or logos, must be a licensed vendor through CORE81.
Licensees are required to submit sales monthly. Royalties are calculated by CORE81 staff based on royalty rates set by the institution. Royalty reports are distributed to clients on a quarterly basis.
ONU’s royalty rate is 8%. All internal ONU purchases are royalty exempt.
New Licensees
To initiate the process of obtaining an ONU license, please complete the following steps:
- Complete application via CORE81: https://login.directlicensinghub.com
- Non-refundable $100 application fee, paid to CLC
- Once these items are submitted, you will receive a license agreement via Adobe Sign.
Current CORE81 Licensees
If you are already licensed in CORE81 with another university, please submit a new request by going to License Management - Submit New Request - Select Request Type - New institution Request. Make sure to click the box “select trademark”
If you would like more information or have additional questions, please contact licensing@core81.com.
Full Brand Control
Through the CORE81 platform, ONU will have the ability to maintain full brand control. For our university community, this strategic move provides several key benefits:
- ONU can ensure that products featuring a university mark are produced to specific standards for quality, design, and consistency.
- It protects the university's visual identity and brand by preventing unauthorized and incorrect use of the university’s trademarked logos.
- Revenue from the royalties of the sale of officially branded merchandise will be invested back into the university.
FAQ’s
Q: What if my vendor is not licensed?
A: Not a problem. They will need to complete an application via CORE81. The CLC staff will assist the vendor and get them up and running as quickly as possible.
Q: How much does it cost for a license with CLC?
A: There is a one-time application fee of $100 and then an annual renewal fee of $25.
Q: What is ONU’s Royalty Rate?
A: The university’s royalty rate is 8% with internal orders exempt.
Q: How do I access ONU logos and graphics?
A: Login to your CORE81 account and click on resources located in the top navigation toolbar.
Q: How does ONU handle artwork submissions and reviews?
A: All licensee product designs must be submitted for review and approval prior to beginning production, marketing or sales activities. All product designs must be submitted via CORE81’s online portal. It is essential that licensees follow this procedure to ensure ONU trademarks are being used properly.