Keynote: Steven Miller (Class of 1998), Senior Manager, Corporate Social Responsibility and Disney Ambassador Program
Walt Disney World Public Affairs & Communications
Storytelling in the Most Magical Place on Earth
What happens when a life-long dream is combined with generous amounts of pixie dust? The answer is a 25-year career of telling stories at the Most Magical Place on Earth – Walt Disney World Resort in Florida. Steven Miller (Class of 1998) will share insights about his leadership role within the Public Affairs and Communications division, from creating compelling content for DisneyParksBlog.com to making authentic connections with cast members and guests from around the world.
Session: Amy Hertsenberg, Associate Director, Paid Social at Dooley Social Studio
Title: How can you use a small budget to win big on social media.
Session Description: It’s getting harder and harder to be competitive on social media as a small business, but with the right strategy it’s still possible. So, how do you use a small budget to win big for your business? We’ll walk through step-by-step to build a social advertising plan that will help move the needle for your business.
Session: Kevin Saghy, Head of Audience Engagement at The Ohio State University
Title: Social Strategy Step-by-Step: An Unlock for More Meaningful Engagement
Session Topic Description: Establishing an effective social media strategy can feel like a daunting task, particularly in an age of everchanging algorithms and trends. Fortunately, there are several steps you can take on the front end of your planning that can make a huge difference downstream. We’ll walk through these foundational building blocks to ensure your social media accounts actually support the goals of your organization and connect with the audiences who will ultimately help you achieve those goals.
Session: Jessica West, Public Information Officer, Ohio Expo Center & State Fair
Title: Influencer Marketing
Session Topic Description: Help grow your social media platforms by tapping into the experts. Regardless of where you’re located, there are social media “influencers” close-by. Learn more about working with content creators and how they can help you grow your audience.
Session: Diane Lang, Director of Social Media at Nationwide Children’s Hospital
Title: TikTok 101: Developing a Content Strategy and Measuring Success
Session Topic Description: TikTok was the most-downloaded mobile app in 2022 and is growing rapidly. Learn why this channel is key to reaching audiences of all ages and how to determine what content performs best. Diane Lang, director of social media at Nationwide Children’s Hospital will share how early adoption and a phased approach has made them a leader in TikTok’s health care space and how you can apply the same strategies to your own initiatives.
Session: Ashley Roberts, PR & Social Media Specialist at Airstream, Inc. and Carey Walley, Director of Marketing at Airstream, Inc.
Title: Building Positive Agency Relations from an Internal Perspective
Session Topic Description: Are you looking to bring on a new agency, or are you hoping to build a better relationship with your current agency? In this session, we will share what to look for in an agency partner, and how to maximize the strengths of both internal teams and agencies to result in strong and productive partnerships.
Session: Emily Mowry, Account Executive at Fahlgren Mortine
Title: How to conduct a social audit to increase your social media performance
Session Topic Description: Sometimes it can feel like you’re stuck in a rut just posting the same type of content on social media. You’re not sure if what you’re posting is achieving your goals or resonating with your followers. Learn the benefits of a social media audit and how it can help you identify growth opportunities to improve your social presence.
Session: Sarah Fitch, Marketing Coordinator at Futurety
Title: Influencer marketing: how it fits into the broader ecosystem of social media
Session Topic Description: Influencer marketing is one of the main focuses driving social media marketing today. Learn about becoming the voice on behalf of a social media influencer, establishing successful partnerships with them as well as how influencer marketing is transforming the industry.
Session: Greg Phipps, PhD, Assistant Professor of Multimedia Journalism
Title: Podcasting: Sound Advice (or stick it in your ear)
Session Topic Description: Effective podcasts employ time honored, high-quality production values and proper recording techniques coupled with compelling and interesting content that your audience wants to hear. This lecture will introduce the most important concepts, goals and tips for making your podcasts sound better, reach a bigger audience and keep them coming back for more episodes.