Keynote: Kevin Saghy, Senior Director of Social Media, The Ohio State University
Title: Social Media Strategy: Does Yours Earn a Passing Grade?
Session Description: While the lectures and exams may subside after attending dear ONU, we’re challenged with a whole new standard of work when representing our organizations and clients in the increasingly analytical world of social media. Thus, it’s worth asking … do our social media strategies truly pass the test? Session attendees will walk through a cheat sheet with proven strategies to find out. And don’t worry, you can grade on your own.
Bio: At The Ohio State University, Kevin Saghy is leading a social media strategy that has elevated the university to fourth in the nation for audience engagement, while overseeing a change management initiative across a large, decentralized campus environment. Prior to joining Ohio State, Kevin managed public relations and social media for the Chicago Cubs, earning recognition as the top-performing baseball team for social engagement and the only MLB club ranked among the top 25 global sports organizations. Saghy started his career in the corporate practice of Ketchum, a global public relations agency, following his graduation from Ohio Northern University.
Session 1 & 2: Alisa Agozzino, Associate Professor of Public Relations and Social Media at ONU
Title: Hands-On Social Experience
Session Topic Description: Attendees have spoken, and we want to prove we are listening! This 2-session block will be held in the computer lab on ONU campus to get you working on your social media strategy NOW. Bring your laptop, or use ours, and get a hands-on immersive experience in the digital space. Whether it is cleaning up your social media strategy or learning and playing on different platforms, this session is intended to serve less to the why and more to the how!
Bio: Alisa Agozzino, Ph.D., APR is an Associate Professor of Public Relations at Ohio Northern University. As the PR program head, she has taught over 16 different classes within the major and developed a social media minor for any major on campus. She has received numerous awards for teaching, including the international Pearson Award for Innovation in Teaching with Technology. Agozzino's research interest lies in social media tools within the public relations field. Her work has been published in over 20 academic and trade publications
Session 1: Hannah Brown, Digital Marketing Specialist at Oodle
Title: Pay to Play
The days of leveraging only organic social media are limited. Learn how to maximize your social media marketing dollars in an increasingly pay-to-play world.
Bio: Hannah Brown is a Digital Marketing Specialist at Oodle, a tech agency in Cincinnati. With a large focus on digital strategy, social media, content marketing/SEO, paid search, and programmatic, Hannah helps impact the bottom line for clients including UC Online, Makino, and Leisure Systems. When she’s not working in the digital world, Hannah co-runs an event design/coordination startup. Outside of business hours, she loves to travel, hike, read, and occasionally get a few hours of sleep.
Bio: Megan Cottongim leads the social media landscape at United Way Worldwide, which includes all content creation, implementation, data analysis, and social strategy across United Way’s social channels. Previously, Megan worked at a local United Way in Ohio creating digital content. She graduated with a dual degree in Public Relations and Communication and Media Studies with concentrations in Social Media and Graphic Design.
Session 2: Níel Jurist, Director of Mid-Ohio Regional Planning Commission Communications & Engagement
Title: Engagement Strategies for Social Media.
This session will cover the basics of social media and discuss how to use this communications vehicle to engage a variety of audiences. Additionally, the session will feature tips and tricks to be successful and highlight emerging trends.
Elevator Pitch: Increasingly, social media has been a critical element in disseminating key messages and information to target audiences. Equally important is the ability to reach and engage audiences. Social media allows us reach people real-time.
Bio: Níel Jurist is the director of MORPC’s Communications & Engagement Department. In this role, she serves as the agency’s chief communications officer and oversees the agency’s public information, engagement, membership, and events programming. Jurist’s career spans more than 15 years of progressive experience in marketing and communications. In addition to her tenure in government, Jurist held similar positions at the YMCA of Central Ohio, Franklin County Children Services and served as the assistant director of diversity and inclusion for the United Way is Central Ohio.
Session 3.1: Megan Cottongim, Head of Social Media Marketing, United Way Worldwide
Title: Translating Your Brand Identity Through Social Media
Technology changes fast and social media changes even faster, with new networks emerging constantly and new strategies being discovered daily it can be hard to keep up. Hear from one of the world’s largest privately-funded nonprofits and how they translate their brand on social media to adapt as fast as the social network themselves are adapting.
Elevator Pitch: Technology changes fast and social media changes even faster. To succeed is to adapt as fast as the social network themselves are adapting.
Bio: Megan Cottongim leads the social media landscape at United Way Worldwide, which includes all content creation, implementation, data analysis, and social strategy across United Way’s social channels. Previously, Megan worked at a local United Way in Ohio creating digital content. She graduated with a dual degree in Public Relations and Communication and Media Studies with concentrations in Social Media and Graphic Design.
Session 3.2: Brian Hammel, Account Executive, Fahlgren Mortine
Title: Balloon Time: Content that LIFTS Conversion
Presentation summary: In May 2018, Balloon Time Helium Tanks faced a 50% marketing budget reduction during a product shortage and loss of a retail partner. Previously, Balloon Time’s digital content was earning social engagements, but wasn’t generating sales. The brand needed to develop a courageous but authentic content strategy. Grounded in research, Balloon Time developed a new approach to digital content focused on converting an audience from followers to customers.
Elevator pitch: Can a shift in social media content result in increased sales? Learn how brands like Balloon Time Helium Tanks create data-driven, creative social media content to achieve real business goals.
Bio: Brian creatively and strategically executes media relations and social media strategies that move the needle for clients including Abercrombie & Fitch Co., Balloon Time Helium Tanks and DHL Supply Chain. Brian’s work has been recognized locally and nationally, at both PRSA Silver and Bronze Anvil levels. He holds certification in principles of public relations from the PRSA Universal Accreditation Board and was recently named a PR Up-and-Comer by the Bulldog Reporter Awards.
Session 4.1: Amy Hertsenberg, Account Manager at Dooley Social Studio
Title: What can Facebook ads do for you for just $5 a day?
Elevator pitch: Should you be bothering with Facebook Ads? Absolutely. Even small budgets can have a huge impact on your business goals. We’ll walk through how you can set up a Facebook ads strategy and take a tour through the ads platform so you can walk away with a social media advertising strategy in hand.
Bio: Amy Hertsenberg is an Account Manager at Dooley Social Studio in Cincinnati, Ohio. She has spent the last 5 years and exploring the world of digital marketing and social media and discovering how she can help businesses best use platforms like Facebook, Instagram and more to accomplish their goals. She volunteers her time and expertise to help teach churches and non-profits how they can use social media to spread their message and reach their target audience.
Session 4.2: Karen Bailey, Founder of Alignd On Purpose
Title: Stories Aren’t Just for Bedtime: The Art of Crafting Purposeful Content
Elevator pitch: Intentional, engaging and well-branded content is the backbone of great social media, yet we still occasionally find ourselves sitting in front of a blank screen trying to decide what to post. Explore the process of finding and sharing stories that build your brand, define your purpose and generate engagement.
Bio: Karen Bailey is the founder of Alignd On Purpose, a consulting firm helping organizations define their purpose and align their business around it. Karen has more than 15 years of experience working in corporate communications and PR agencies. In 2017, she launched Purpose Greater Than Profit, a blog dedicated to the business case for brand purpose. Karen is a graduate of Ohio Northern University and a past president of the Central Ohio chapter of PRSA.