| Bachelor of Science in Business Administration Degree - Generic | ||||||||||
| Suggested Curriculum | 2020-2021 Academic Year | |||||||||
| FALL SEMESTER | SPRING SEMESTER | |||||||||
| YEAR 1 | ||||||||||
| BIZ 1001 | TREX for Business Students | 3 | BIZ 1201 | Ethical Leadership | 3 | |||||
| ABUS 2011 | PC Applications | 3 | BIZ 2001 | Principles of Business Analytics | 3 | |||||
| STAT 1561 | Statistics for Professionals 1 | 3 | CAMS 1301 | Presentational Speaking | 3 | |||||
| ENGL 1221 | Writing Seminar | 3 | General Education Requirement | 3 | ||||||
| General Education Requirement | 3 | General Education Requirement | 3 | |||||||
| 15 | 15 | |||||||||
| YEAR 2 | ||||||||||
| BIZ 2021 | Principles of Microeconomics | 3 | BIZ 2031 | Principles of Macroeconomics | 3 | |||||
| BIZ 2331 | Principles of Management | 3 | BIZ 2131 | Legal Environment | 3 | |||||
| BIZ 2401 | Information Systems | 3 | BIZ 2511 | Principles of Marketing | 3 | |||||
| BIZ 2101 | Principles of Accounting | 3 | BIZ 2801 | Career Planning | 3 | |||||
| ENGL 2021 | Business Writing | 3 | General Education Requirement | 3 | ||||||
| 15 | 15 | |||||||||
| YEAR 3 | ||||||||||
| BIZ 3631 | Advanced Business Analytics | 3 | BIZ 3621 | Principles of Finance | 3 | |||||
| BIZ 3641 | Operations Management | 3 | BIZ 3951 | Strategic Analysis & Formulation | 3 | |||||
| Major Course #1 | 3 | Major Course #2 | 3 | |||||||
| Elective | 3 | Major Course #3 | 3 | |||||||
| Elective | 3 | Elective | 3 | |||||||
| 15 | 15 | |||||||||
| YEAR 4 | ||||||||||
| BIZ 4811 | Capstone Project | 3 | Major Course #6 | 3 | ||||||
| Major Course #4 | 3 | Major Course #7 | 3 | |||||||
| Major Course #5 | 3 | Elective | 3 | |||||||
| Elective | 3 | Elective | 3 | |||||||
| Elective | 3 | Elective | 3 | |||||||
| 15 | 15 | |||||||||
| Internship in Major | 1 | Required Hours = | 121 | |||||||
| This should be used as a guide only. Semester offerings are subject to change. | ||||||||||
| Bachelor of Science in Business Administration Degree - Accounting | ||||||||||
| Suggested Curriculum | 2020-2021 Academic Year | |||||||||
| FALL SEMESTER | SPRING SEMESTER | |||||||||
| YEAR 1 | ||||||||||
| BIZ 1001 | TREX for Business Students | 3 | BIZ 1201 | Ethical Leadership | 3 | |||||
| ABUS 2011 | PC Applications | 3 | BIZ 2001 | Principles of Business Analytics | 3 | |||||
| STAT 1561 | Statistics for Professionals 1 | 3 | BIZ 2101 | Principles of Accounting | 3 | |||||
| ENGL 1221 | Writing Seminar | 3 | CAMS 1301 | Presentational Speaking | 3 | |||||
| General Education Requirement | 3 | General Education Requirement | 3 | |||||||
| 15 | 15 | |||||||||
| YEAR 2 | ||||||||||
| BIZ 2021 | Principles of Microeconomics | 3 | BIZ 2031 | Principles of Macroeconomics | 3 | |||||
| BIZ 2331 | Principles of Management | 3 | BIZ 2131 | Legal Environment | 3 | |||||
| BIZ 2401 | Information Systems | 3 | BIZ 2511 | Principles of Marketing | 3 | |||||
| BIZ 2801 | Career Planning | 3 | ACCT 3011 | Intermediate Financial Acct 1 | 3 | |||||
| ACCT 2201 | AIS and the Accounting Cycle | 3 | ENGL 2021 | Business Writing | 3 | |||||
| 15 | 15 | |||||||||
| YEAR 3 | ||||||||||
| BIZ 3631 | Advanced Business Analytics | 3 | BIZ 3621 | Principles of Finance | 3 | |||||
| BIZ 3641 | Operations Management | 3 | BIZ 3951 | Strategic Analysis & Formulation | 3 | |||||
| ACCT 3021 | Intermediate Financial Acct 2 | 3 | ACCT 3151 | Intermediate Managerial Acct 2 | 3 | |||||
| ACCT 3141 | Intermediate Managerial Acct 1 | 3 | ACCT 3871 | Taxation 1 | 3 | |||||
| General Education Requirement | 3 | General Education Requirement | 3 | |||||||
| 15 | 15 | |||||||||
| YEAR 4 | ||||||||||
| BIZ 4811 | Capstone Project | 3 | Accounting Major Elective | 3 | ||||||
| ACCT 4011 | Auditing 1 | 3 | Elective | 3 | ||||||
| Elective | 3 | Elective | 3 | |||||||
| Elective | 3 | Elective | 3 | |||||||
| Elective | 3 | Elective | 3 | |||||||
| 15 | 15 | |||||||||
| BIZ 4911 | Accounting Internship | 1 | Required Hours = | 121 | ||||||
| This should be used as a guide only. Semester offerings are subject to change. | ||||||||||
| Bachelor of Science in Business Administration Degree - Accounting Express Path | ||||||||||
| Suggested Curriculum | 2020-2021 Academic Year | |||||||||
| FALL SEMESTER | SPRING SEMESTER | |||||||||
| YEAR 1 | ||||||||||
| BIZ 1001 | TREX for Business Students | 3 | BIZ 1201 | Ethical Leadership | 3 | |||||
| ABUS 2011 | PC Applications | 3 | BIZ 2001 | Principles of Business Analytics | 3 | |||||
| STAT 1561 | Statistics for Professionals 1 | 3 | BIZ 2031 | Principles of Macroeconomics | 3 | |||||
| ENGL 1221 | Writing Seminar | 3 | CAMS 1301 | Presentational Speaking | 3 | |||||
| BIZ 2021 | Principles of Microeconomics | 3 | BIZ 2511 | Principles of Marketing | 3 | |||||
| BIZ 2101 | Principles of Accounting | 3 | General Education Requirement | 3 | ||||||
| 18 | 18 | |||||||||
| Summer Semester 1 | ||||||||||
| BIZ 2131 | Legal Environment | 3 | ||||||||
| BIZ 2331 | Principles of Management | 3 | ||||||||
| 6 | ||||||||||
| YEAR 2 | ||||||||||
| BIZ 2401 | Information Systems | 3 | BIZ 3951 | Strategic Analysis & Formulation | 3 | |||||
| BIZ 3631 | Advanced Business Analytics | 3 | BIZ 3641 | Operations Management | 3 | |||||
| ACCT 2201 | AIS and the Accounting Cycle | 3 | ACCT 3011 | Intermediate Financial Acct 1 | 3 | |||||
| ACCT 3141 | Intermediate Managerial Acct 1 | 3 | ACCT 3151 | Intermediate Managerial Acct 2 | 3 | |||||
| BIZ 2801 | Career Planning | 3 | ENGL 2021 | Business Writing | 3 | |||||
| General Education Requirement | 3 | General Education Requirement | 3 | |||||||
| 18 | 18 | |||||||||
| Summer Semester 2 | ||||||||||
| BIZ 3621 | Principles of Finance | 3 | ||||||||
| General Education Requirement | 3 | |||||||||
| BIZ 4911 | Internship in Accounting | 1 | ||||||||
| 7 | ||||||||||
| YEAR 3 | ||||||||||
| BIZ 4811 | Capstone Project | 3 | ACCT 3871 | Taxation 1 | 3 | |||||
| ACCT 4011 | Auditing 1 | 3 | Accounting Major Elective | 3 | ||||||
| ACCT 3021 | Intermediate Financial Acct 2 | 3 | Elective | 3 | ||||||
| Elective | 3 | Elective | 3 | |||||||
| Elective | 3 | Elective | 3 | |||||||
| Elective | 3 | Elective | 3 | |||||||
| 18 | 18 | |||||||||
| Required Hours = | 121 | |||||||||
| This should be used as a guide only. Semester offerings are subject to change. | ||||||||||
| Bachelor of Science in Business Administration Degree - Finance | ||||||||||
| Suggested Curriculum | 2020-2021 Academic Year | |||||||||
| FALL SEMESTER | SPRING SEMESTER | |||||||||
| YEAR 1 | ||||||||||
| BIZ 1001 | TREX for Business Students | 3 | BIZ 1201 | Ethical Leadership | 3 | |||||
| ABUS 2011 | PC Applications | 3 | BIZ 2001 | Principles of Business Analytics | 3 | |||||
| STAT 1561 | Statistics for Professionals 1 | 3 | CAMS 1301 | Presentational Speaking | 3 | |||||
| ENGL 1221 | Writing Seminar | 3 | General Education Requirement | 3 | ||||||
| General Education Requirement | 3 | General Education Requirement | 3 | |||||||
| 15 | 15 | |||||||||
| YEAR 2 | ||||||||||
| BIZ 2021 | Principles of Microeconomics | 3 | BIZ 2031 | Principles of Macroeconomics | 3 | |||||
| BIZ 2101 | Principles of Accounting | 3 | BIZ 2131 | Legal Environment | 3 | |||||
| BIZ 2331 | Principles of Management | 3 | BIZ 2511 | Principles of Marketing | 3 | |||||
| BIZ 2401 | Information Systems | 3 | BIZ 2801 | Career Planning | 3 | |||||
| ENGL 2021 | Business Writing | 3 | BIZ 3621 | Principles of Finance | 3 | |||||
| 15 | 15 | |||||||||
| YEAR 3 | ||||||||||
| BIZ 3631 | Advanced Business Analytics | 3 | BIZ 3951 | Strategic Analysis & Formulation | 3 | |||||
| BIZ 3641 | Operations Management | 3 | FINC 3691 | Intermediate Finance | 3 | |||||
| FINC 3611 | Investments | 3 | FINC 4601 | Financial Markets and Institutions | 3 | |||||
| Finance Major Elective | 3 | General Education Requirement | 3 | |||||||
| Elective | 3 | Elective | 3 | |||||||
| 15 | 15 | |||||||||
| YEAR 4 | ||||||||||
| BIZ 4811 | Capstone Project | 3 | Finance Major Elective | 3 | ||||||
| Finance Major Elective | 3 | Elective | 3 | |||||||
| Finance Major Elective | 3 | Elective | 3 | |||||||
| Elective | 3 | Elective | 3 | |||||||
| Elective | 3 | Elective | 3 | |||||||
| 15 | 15 | |||||||||
| BIZ 4921 | Finance Internship | 1 | Required Hours = | 121 | ||||||
| This should be used as a guide only. Semester offerings are subject to change. | ||||||||||
| Bachelor of Science in Business Administration Degree - Management | ||||||||||
| Suggested Curriculum | 2020-2021 Academic Year | |||||||||
| FALL SEMESTER | SPRING SEMESTER | |||||||||
| YEAR 1 | ||||||||||
| BIZ 1001 | TREX for Business Students | 3 | BIZ 1201 | Ethical Leadership | 3 | |||||
| ABUS 2011 | PC Applications | 3 | BIZ 2001 | Principles of Business Analytics | 3 | |||||
| STAT 1561 | Statistics for Professionals 1 | 3 | CAMS 1301 | Presentational Speaking | 3 | |||||
| ENGL 1221 | Writing Seminar | 3 | General Education Requirement | 3 | ||||||
| General Education Requirement | 3 | General Education Requirement | 3 | |||||||
| 15 | 15 | |||||||||
| YEAR 2 | ||||||||||
| BIZ 2021 | Principles of Microeconomics | 3 | BIZ 2031 | Principles of Macroeconomics | 3 | |||||
| BIZ 2331 | Principles of Management | 3 | BIZ 2131 | Legal Environment | 3 | |||||
| BIZ 2401 | Information Systems | 3 | BIZ 2511 | Principles of Marketing | 3 | |||||
| BIZ 2101 | Principles of Accounting | 3 | BIZ 2801 | Career Planning | 3 | |||||
| ENGL 2021 | Business Writing | 3 | General Education Requirement | 3 | ||||||
| 15 | 15 | |||||||||
| YEAR 3 | ||||||||||
| BIZ 3631 | Advanced Business Analytics | 3 | BIZ 3621 | Principles of Finance | 3 | |||||
| BIZ 3641 | Operations Management | 3 | BIZ 3951 | Strategic Analysis & Formulation | 3 | |||||
| MGMT 3341 | Organizational Behavior | 3 | MGMT 3631 | Human Resource Management | 3 | |||||
| Management Major Elective | 3 | Elective | 3 | |||||||
| Elective | 3 | Elective | 3 | |||||||
| 15 | 15 | |||||||||
| YEAR 4 | ||||||||||
| BIZ 4811 | Capstone Project | 3 | Management Major Elective | 3 | ||||||
| MGMT 3751 | Model-Based Decision Making | 3 | Management Major Elective | 3 | ||||||
| MGMT 4861 | International Management | 3 | Elective | 3 | ||||||
| Elective | 3 | Elective | 3 | |||||||
| Elective | 3 | Elective | 3 | |||||||
| 15 | 15 | |||||||||
| BIZ 4941 | Management Internship | 1 | Required Hours = | 121 | ||||||
| This should be used as a guide only. Semester offerings are subject to change. | ||||||||||
| Bachelor of Science in Business Administration Degree - Marketing | ||||||||||
| Suggested Curriculum | 2020-2021 Academic Year | |||||||||
| FALL SEMESTER | SPRING SEMESTER | |||||||||
| YEAR 1 | ||||||||||
| BIZ 1001 | TREX for Business Students | 3 | BIZ 1201 | Ethical Leadership | 3 | |||||
| ABUS 2011 | PC Applications | 3 | BIZ 2001 | Principles of Business Analytics | 3 | |||||
| STAT 1561 | Statistics for Professionals 1 | 3 | CAMS 1301 | Presentational Speaking | 3 | |||||
| ENGL 1221 | Writing Seminar | 3 | General Education Requirement | 3 | ||||||
| General Education Requirement | 3 | General Education Requirement | 3 | |||||||
| 15 | 15 | |||||||||
| YEAR 2 | ||||||||||
| BIZ 2021 | Principles of Microeconomics | 3 | BIZ 2031 | Principles of Macroeconomics | 3 | |||||
| BIZ 2331 | Principles of Management | 3 | BIZ 2131 | Legal Environment | 3 | |||||
| BIZ 2401 | Information Systems | 3 | BIZ 2511 | Principles of Marketing | 3 | |||||
| BIZ 2101 | Principles of Accounting | 3 | BIZ 2801 | Career Planning | 3 | |||||
| ENGL 2021 | Business Writing | 3 | General Education Requirement | 3 | ||||||
| 15 | 15 | |||||||||
| YEAR 3 | ||||||||||
| BIZ 3631 | Advanced Business Analytics | 3 | BIZ 3621 | Principles of Finance | 3 | |||||
| BIZ 3641 | Operations Management | 3 | BIZ 3951 | Strategic Analysis & Formulation | 3 | |||||
| MRKT 3521 | Consumer Behavior | 3 | MRKT 3821 | Market Research | 3 | |||||
| MRKT 3631 | Product Design & Innovation | 3 | Marketing Major Elective | 3 | ||||||
| Elective | 3 | Elective | 3 | |||||||
| 15 | 15 | |||||||||
| YEAR 4 | ||||||||||
| BIZ 4811 | Capstone Project | 3 | MRKT 4731 | Logistics & Supply Chain Management | 3 | |||||
| Marketing Major Elective | 3 | MRKT 4991 | Advanced Marketing Strategies | 3 | ||||||
| Elective | 3 | Elective | 3 | |||||||
| Elective | 3 | Elective | 3 | |||||||
| Elective | 3 | Elective | 3 | |||||||
| 15 | 15 | |||||||||
| BIZ 4951 | Marketing Internship | 1 | Required Hours = | 121 | ||||||
| This should be used as a guide only. Semester offerings are subject to change. | ||||||||||
| Bachelor of Science in Business Administration Degree - Pharmaceutical and Healthcare Business | ||||||||||
| Suggested Curriculum | 2020-2021 Academic Year | |||||||||
| FALL SEMESTER | SPRING SEMESTER | |||||||||
| YEAR 1 | ||||||||||
| BIZ 1001 | TREX for Business Students | 3 | BIZ 1201 | Ethical Leadership | 3 | |||||
| ABUS 2011 | PC Applications | 3 | BIZ 2001 | Principles of Business Analytics | 3 | |||||
| STAT 1561 | Statistics for Professionals 1 | 3 | CAMS 1301 | Presentational Speaking | 3 | |||||
| ENGL 1221 | Writing Seminar | 3 | BIOL 2331 | Anatomy & Physiology | 4 | |||||
| BIOL 1131 | Principles of Human Biology | 4 | General Education Requirement | 3 | ||||||
| 16 | 16 | |||||||||
| YEAR 2 | ||||||||||
| BIZ 2021 | Principles of Microeconomics | 3 | BIZ 2031 | Principles of Macroeconomics | 3 | |||||
| BIZ 2331 | Principles of Management | 3 | BIZ 2131 | Legal Environment | 3 | |||||
| BIZ 2401 | Information Systems | 3 | BIZ 2511 | Principles of Marketing | 3 | |||||
| BIZ 2101 | Principles of Accounting | 3 | BIZ 2801 | Career Planning | 3 | |||||
| CHEM 1201 | Chemistry for Health Sciences | 5 | PHBU 2011 | Intro to Health Care Systems | 3 | |||||
| ENGL 2021 | Business Writing | 3 | ||||||||
| 17 | 18 | |||||||||
| YEAR 3 | ||||||||||
| BIZ 3631 | Advanced Business Analytics | 3 | BIZ 3621 | Principles of Finance | 3 | |||||
| BIZ 3641 | Operations Management | 3 | BIZ 3951 | Strategic Analysis & Formulation | 3 | |||||
| PHBU 3021 | Healthcare Policy and Regulations | 3 | PHBU 3051 | Intro to Health Sciences for Bus. | 3 | |||||
| General Education Requirement | 3 | Pharm BIZ concentration | 3 | |||||||
| Elective | 3 | General Education Requirement | 3 | |||||||
| 15 | 15 | |||||||||
| YEAR 4 | ||||||||||
| BIZ 4811 | Capstone Project | 3 | PHBU 4011 | Healthcare Economics and Finance | 3 | |||||
| Pharm BIZ concentration | 3 | Pharm BIZ concentration | 3 | |||||||
| Pharm BIZ concentration | 3 | Pharm BIZ concentration | 3 | |||||||
| Pharm BIZ concentration | 3 | Elective | 3 | |||||||
| 12 | 12 | |||||||||
| BIZ 4961 | Pharm Biz Internship | 1 | Required Hours = | 122 | ||||||
| This should be used as a guide only. Semester offerings are subject to change. | ||||||||||
| Bachelor of Science in Business Administration Degree - Public Relations | ||||||||||
| Suggested Curriculum | 2020-2021 Academic Year | |||||||||
| FALL SEMESTER | SPRING SEMESTER | |||||||||
| YEAR 1 | ||||||||||
| BIZ 1001 | TREX for Business Students | 3 | BIZ 1201 | Ethical Leadership | 3 | |||||
| ABUS 2011 | PC Applications | 3 | BIZ 2001 | Principles of Business Analytics | 3 | |||||
| STAT 1561 | Statistics for Professionals 1 | 3 | ENGL 2021 | Business Writing | 3 | |||||
| ENGL 1221 | Writing Seminar | 3 | CAMS 1301 | Presentational Speaking | 3 | |||||
| General Education Requirement | 3 | PR 1201 | Principles of Public Relations | 3 | ||||||
| 15 | 15 | |||||||||
| YEAR 2 | ||||||||||
| BIZ 2021 | Principles of Microeconomics | 3 | BIZ 2031 | Principles of Macroeconomics | 3 | |||||
| BIZ 2331 | Principles of Management | 3 | BIZ 2131 | Legal Environment | 3 | |||||
| BIZ 2401 | Information Systems | 3 | BIZ 2511 | Principles of Marketing | 3 | |||||
| BIZ 2801 | Career Planning | 3 | PR 2261 | Practicum | 1 | |||||
| PR 1401 | Principles of Social Media | 3 | BIZ 2101 | Principles of Accounting | 3 | |||||
| 15 | 13 | |||||||||
| YEAR 3 | ||||||||||
| BIZ 3631 | Advanced Business Analytics | 3 | BIZ 3621 | Principles of Finance | 3 | |||||
| BIZ 3641 | Operations Management | 3 | BIZ 3951 | Strategic Analysis & Formulation | 3 | |||||
| PR 3201 | Advanced PR Writing | 3 | PR 2261 | Practicum | 1 | |||||
| PR 2261 | Practicum | 1 | MRKT 3821 | Marketing Research | 3 | |||||
| PR 3221/3211 | Case Studies / PR Issues (choice) | 3 | PR Elective | 3 | ||||||
| General Education Requirement | 3 | General Education Requirement | 3 | |||||||
| 16 | 16 | |||||||||
| YEAR 4 | ||||||||||
| BIZ 4811 | Capstone Project | 3 | General Education Requirement | 3 | ||||||
| PR 2261 | Practicum | 1 | Elective | 3 | ||||||
| PR 4401 | Social Media Strategies & Campaigns | 3 | Elective | 3 | ||||||
| Elective | 3 | Elective | 3 | |||||||
| Elective | 3 | Elective | 3 | |||||||
| Elective | 3 | |||||||||
| 16 | 15 | |||||||||
| BIZ 4901 | Internship in Public Relations | 1 | Required Hours = | 122 | ||||||
| This should be used as a guide only. Semester offerings are subject to change. | ||||||||||
| Bachelor of Science in Business Administration Degree - Sport Management | ||||||||||
| Suggested Curriculum | 2020-2021 Academic Year | |||||||||
| FALL SEMESTER | SPRING SEMESTER | |||||||||
| YEAR 1 | ||||||||||
| BIZ 1001 | TREX for Business Students | 3 | BIZ 1201 | Ethical Leadership | 3 | |||||
| ABUS 2011 | PC Applications | 3 | BIZ 2001 | Principles of Business Analytics | 3 | |||||
| STAT 1561 | Statistics for Professionals 1 | 3 | CAMS 1301 | Presentational Speaking | 3 | |||||
| ENGL 1221 | Writing Seminar | 3 | SPMG 1001 | Introduction to Sport Management | 3 | |||||
| Elective | 3 | General Education Requirement | 3 | |||||||
| 15 | 15 | |||||||||
| YEAR 2 | ||||||||||
| BIZ 2021 | Principles of Microeconomics | 3 | BIZ 2031 | Principles of Macroeconomics | 3 | |||||
| BIZ 2331 | Principles of Management | 3 | BIZ 2131 | Legal Environment | 3 | |||||
| BIZ 2401 | Information Systems | 3 | BIZ 2511 | Principles of Marketing | 3 | |||||
| SPMG 2101 | Social Issues in Sport | 3 | BIZ 2801 | Career Planning | 3 | |||||
| ENGL 2021 | Business Writing | 3 | BIZ 2101 | Principles of Accounting | 3 | |||||
| 15 | 15 | |||||||||
| YEAR 3 | ||||||||||
| BIZ 3631 | Advanced Business Analytics | 3 | BIZ 3621 | Principles of Finance | 3 | |||||
| BIZ 3641 | Operations Management | 3 | BIZ 3951 | Strategic Analysis & Formulation | 3 | |||||
| SPMG 2301 | Facility / Event Management | 3 | Sports Management Elective (1) or (2) | 3 | ||||||
| SPMG 3051 | Team Promotions Practicum | 1 | Elective | 3 | ||||||
| Sports Management Elective (1) or (2) | 3 | Elective | 3 | |||||||
| General Education Requirement | 3 | |||||||||
| 16 | 15 | |||||||||
| YEAR 4 | ||||||||||
| BIZ 4811 | Capstone Project | 3 | SPMG 4031 | Leadership in Sport | 4 | |||||
| SPMG 4021 | Case Studies in Sport | 3 | Elective | 3 | ||||||
| General Education Requirement | 3 | Elective | 3 | |||||||
| General Education Requirement | 3 | Elective | 3 | |||||||
| Elective | 3 | |||||||||
| 15 | 13 | |||||||||
| BIZ 4981 | Internship in Sport Management | 1 | Required Hours = | 120 | ||||||
| This should be used as a guide only. Semester offerings are subject to change. | ||||||||||
| Sport Management Elective (1): MGMT 3341, Organizational Behavior, or SPMG 3021 (new course), Minorities in Sport, or PR 1201, Principles of Public Relations | ||||||||||
| Sport Management Elective (2): MRKT 3521, Consumer Behavior, or MRKT 4601, Integrated Marketing Communications, or MRKT 4711, Sales and Customer Relations Management | ||||||||||