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Public Relations

IDEAS, THOUGHTS AND STORIES HAVE POWER, BUT ONLY WHEN COMMUNICATED EFFECTIVELY. AS A PUBLIC RELATIONS MAJOR AT ONU, YOU’LL MASTER THE ART OF COMMUNICATION.
Two student standing on a bridge

SHAPE THE MESSAGE

Our public relations program combines rigorous academics with hands-on learning. Sure, you’ll study all the theories and concepts. But you’ll also put them to the test in the real world. You’ll hone skills that are important for success – like leadership, teamwork and networking. You’ll meet PR professionals in many different fields who will share their stories and open doors for you.

When you first arrive on campus, we’ll assign you a faculty mentor who will work with you until you graduate. You’ll enjoy small class sizes and amazing friendships with your fellow public relations majors. Your dedicated professors will get to know you. They will guide you in your coursework, hands-on learning, internships and post-graduate or career preparations. They will become personally invested in your success – in college and beyond.

Our small setting equals big opportunity. From writing stories for the online campus paper to studying abroad, from assisting a professor with research to attending a national PRSSA conference, you’ll discover countless opportunities to expand your horizons and build your résumé.

Upon graduation, you’ll be ready to guide businesses, nonprofits, government agencies and more with effective communication strategies. Within a short time, you’ll be a rising star in the world of public relations!

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Curriculum

Major
Minor
Preprofessional Program
Concentration
Pathway

OPPORTUNITY ABOUNDS

GET INVOLVED

The students in our chapter of the Public Relations Students Society of America (PRSSA) consistently win national awards. That’s no small feat considering we are competing against more than 11,000 public relations students nationwide. PRSSA offers many opportunities to learn about the profession, compete in national competitions while socializing and networking with peers and professionals. At ONU, we even pair each PRSSA member with a mentor – an ONU alumnus – who offers career advice, job tips and more. Our PRSSA chapter also runs True North – a nationally accredited student-run public relations firm that adheres to the seven standards for excellence in practice established by PRSSA.

BE STRATEGIC

As a PR major, you’ll need to complete at least one internship. But most students complete more than one to gain experience and build their résumés. We’ll help you land strategic internships geared toward your future. An ONU professor will even visit you and your internship supervisor on-site. Our PR students intern locally, nationally and internationally. Recent students have completed internships at Ketchum Public Relations, Ohio State Fair and Expo Center, Fahlgren Mortine Public Relations, Warner Brothers Inc., Nationwide Insurance, Cedar Point and more.



Jake Schwerer

THINK SUCCESS

JAKE SCHWERER BA WITH A MAJOR IN PUBLIC RELATIONS ’13

Ohio Northern University has made a tremendous impact on my life – from the friends and memories I made, to the lessons and experiences it provided that started me on the path to where I am today in my career.

Finding a job out of college can be stressful, but success is inevitable with the guidance of faculty members at Ohio Northern University. Jake Schwerer is a prime example of what the ONU public relations department can do. Jake currently works as a sports portfolio marketing and ticketing representative at Sports Force Parks at Cedar Point Sports Center. Using his network, he credits his professors and PRSSA in helping him gain the experience needed to successfully transitions into a full-time role. During his time at ONU, he acted as social media chair and treasurer in PRSSA and served as the marketing office intern at Cedar Point.

OUTCOMES AND COURSES

SOLID OUTCOMES

  • One of under 50 bachelor degree programs in the U.S. to be certified for education in public relations (CEPR) by the Public Relations Society of America.
  • Over the past five years, 100 percent of our public relations majors were employed in full-time employment or enrolled in graduate school within six months of graduation.

COURSES

You’ll need 47 credit hours to earn a degree in public relations. We encourage you to use your elective hours to pursue courses or a minor that will make you more attractive to a potential employer.

Here are some courses you’ll take as a public relations  major:

  • Public Relations Writing and Advanced Writing
  • Principles of Social Media
  • Public Relations Case Studies
  • Communication Law and Ethics
  • Communication Research
  • Senior Capstone
  • Public Relations Internship

WHERE COULD YOU END UP?

POSSIBLE JOBS

  • Account executive
  • Copywriter
  • Public information officer
  • Media planner
  • Special events coordinator
  • Fundraiser
  • Investor relations
  • Marketing coordinator
  • Media relations
  • Production coordinator
  • Marketing communications
  • Art director
  • Marketing manager
  • Government affairs
  • Strategic planner
  • Social media specialist

ALUMNI SUCCESS

Check out where some of our recent public relations graduates have ended up: senior vice president and director of government relations at Huntington Bancshares Inc. in Columbus, Ohio; senior account executive at Fahlgren Mortine in Columbus, Ohio; vice president of PPR Worldwide in New York City; vice president of operations at Give Kids the World in Orlando, Fla.; and partner and senior director of accounts at Dynamit in Columbus, Ohio.

Communication and Media Studies

Erin B. Swick

419-772-1088
e-swick@onu.edu
Performing Arts Center 130
525 South Main Street
Ada, Ohio 45810
Monday:
12:30 p.m.-4:30 p.m.
Tuesday:
12:30 p.m.-4:30 p.m.
Wednesday:
12:30 p.m.-4:30 p.m.
Thursday:
8 a.m.-11:30 a.m.
Friday:
8 a.m.-11:30 a.m.
Saturday:
Closed
Sunday:
Closed