For marketing major Micah Barnes, Ohio Northern wasn’t just the best place to receive his education. It was also the best place to grow his business.
Barnes was only 13 when he and his family started Indescribable Kettle Corn, a mobile food concession stand that sells up to 20 different flavors of kettle corn, as well as beef jerky. When he came to ONU, he packed up his trailer and brought his business with him.
The Dicke College of Business Administration gave him a firm footing to build his business network. In addition to building relationships with his professors, he surrounded himself with business-minded individuals and experienced professionals, from the University’s president to esteemed entrepreneurs who came on campus to speak. They all helped him expand his business, make more connections and find new sales venues, including a hub behind the Ada Theatre where his treats became a fast favorite among moviegoers.
Of all the business skills the College of Business Administration equipped him with, learning how to market himself and his business was one of the most valuable.
“When deciding my major, I chose marketing because I already knew how to manage a business and I wanted to learn how to get the word out about it and market the product better,” he says. “My marketing classes have helped me a lot in learning the best avenues to market the kettle corn and how to market future products.”