Sport management alumnus Brian Jemison, BS ’03, considers sports as more than just entertainment – it’s a way to find commonality between virtually anyone, and that’s what he loves most about his line of work.
As director of membership experience for the Miami Marlins, Brian and his team handle everything in regard to season ticket members – from informing them of special events and privileges to creating a personalized website for them to access their benefits. The goal is to keep season ticketholders coming back year to year, and the membership experience team is designed to help them maximize the benefits of their membership.
Prior to obtaining his current position, Brian worked in a variety of roles for multiple organizations. He got his start as an intern selling tickets for the Cincinnati Bengals, and from there, he began his postgraduate career working for the Detroit Pistons in ticket sales. Over the course of his career, he’s worked with various clients selling tickets for games and events in the NBA, WNBA, Arena Football, college athletics and even concert venues. He’s worked in cities like Boston, New York City and Los Angeles. He’s used his skills in business, marketing and sales to help his clients both improve their current operations and break into new markets. When he worked for OUE Skyspace LA – akin to the West Coast’s version of the Empire State Building – he and his team built from the ground up a new, exciting experience for visitors and turned it into a popular destination for international and domestic travelers.
At Ohio Northern, Brian studied sport management and minored in business. He lived and breathed football as a member of the ONU football team, and it was this experience that shaped him more than anything else he did at ONU. “ONU put us all together, and we all had a common goal, even though we were from different backgrounds. You can’t replicate that anywhere,” he says.
Brian also worked as a student fundraiser for the ONU Office of Alumni Relations, making calls to alumni encouraging them to make donations to the University. Looking back, he realizes this experience helped him develop foundational skills in sales. “It was a different mindset – cold call selling, getting hung up on, getting rejected, having fun with it in the room,” he says.
Now, Brian is thriving in a career he loves. He enjoys taking on new challenges and helping others grow professionally too.
“I love interacting with different people and meeting movers and shakers within a respective city or with a larger company,” he says. “I enjoy making those relationships and bringing out those bonds and commonalities we may have. It’s sports that brings us together.”