A workshop to help area professionals sharpen their social media skills will be held from 9 a.m. to 4 p.m. on March 20 in McIntosh Center at Ohio Northern University. The event is intended to help individuals learn how to optimize their organization’s social media presence.
The cost of the daylong workshop, including continental breakfast, is $150 for professionals, and $300 for groups of three from the same employer (four people, $400, five people, $500). The workshop is hosted by the Ohio Northern University Public Relations Student Society of America (PRSSA) chapter and used as a fundraiser to help ease costs of their national conference and other professional development opportunities.
More information, including registration details, can be obtained by visiting ONU’s website
Kevin Saghy, senior director of social media at The Ohio State University, will deliver the keynote address, “Social Media Strategy: Does Yours Earn a Passing Grade?” At Ohio State, Saghy is leading a social media strategy that has elevated the university to fourth in the nation for audience engagement, while overseeing a change management initiative across a large, decentralized campus environment. Prior to joining Ohio State, Saghy managed public relations and social media for the Chicago Cubs, earning recognition as the top-performing baseball team for social engagement and the only MLB club ranked among the top 25 global sports organizations.
Other sessions include: Pay to play on social media, Engagement strategies for social media, Translating your brand identity through social media, Balloon time: Content that LIFTS conversation, What can Facebook ads do for you for just $5 a day, and Stories aren’t just for bedtime: The art of crafting purposeful content.
Additionally, participants are invited to bring their own laptop, or use ours, and get a hands-on immersive experience in the digital space. Whether it is cleaning up your social media strategy or learning and playing on different platforms, this two-block session is intended to serve less to the why and more to the how.