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Marketing

MARKETING IS THE ULTIMATE PROFESSION FOR CREATIVE TYPES WHO LIKE TO SOLVE PROBLEMS, STRATEGIZE AND IMPLEMENT BIG IDEAS. BUSINESSES IN EVERY INDUSTRY NEED SAVVY PROFESSIONALS WHO UNDERSTAND CONSUMERS AND THE MARKETPLACE AND WHO CAN PROMOTE THEIR PRODUCTS AND SERVICES.
Marketing student interacting.

GREAT MINDS THINK MARKETING

At the Dicke College of Business Administration, you’ll receive a high-impact education in marketing that will prepare you to jump in and be successful in a wide variety of marketing careers. You can prepare for a specialized field by choosing a concentration such as marketing analytics, integrated marketing communication and customer relationship management.

Networking is key in business, and it’s key here. Our small class sizes mean you will get to know your business professors, and they will get to know you. In fact, you’ll be assigned a faculty advisor who will mentor you from day one until graduation. You’ll also interact with and learn from local business leaders, entrepreneurs and ONU alumni who’ve forged amazing careers in many fields. All of these people will open doors for you.

Your marketing education will blend rigorous coursework with real-world learning. You’ll work with actual companies to solve problems and devise marketing strategies. You’ll hone skills in leadership, teamwork, creativity and entrepreneurship. You’ll be able to customize your course of study around the area of marketing that interests you the most – like international marketing, supply chain management, retailing or promotions.

Upon graduation, you’ll be ready for whatever the future holds, whether it’s conducting focus groups, researching market segments, designing ad campaigns or planning product launches.

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Minor
Preprofessional Program
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Pathway

OPPORTUNITY ABOUNDS

AMERICAN MARKETING ASSOCIATION

Imagine matching your wits against marketing students from universities across the country – and winning! ONU’s American Marketing Association (AMA) chapter has a history of garnering top honors at national competitions like the AMA Business Simulation Competition. As an AMA member, you’ll also meet marketing professionals, attend conferences, have access to career resources, and participate in fun events like cookouts, bowling nights and company visits.

INTERNSHIPS

Your internship gives you a chance to work in the field and build your résumé. We set you up with an internship that matches your interests and career aspirations. While many students intern in Ohio, others choose to complete an internship in another state or even internationally. Most internships are paid, and many result in offers of full-time employment upon graduation.



Andrew DiMario

THINK SUCCESS

ANDREW DIMARIO BSBA WITH MAJORS IN MARKETING AND MANAGEMENT MINOR IN ENTREPRENEURSHIP ’16

I WALK INTO THE OFFICE, WHICH IS A STATE-OF-THE-ART STADIUM, AND CAN GUARANTEE THAT I’M EXCITED ABOUT WHAT I AM DOING AND WORKING TOWARD. IF YOU HAVE A PASSION FOR A CERTAIN ROLE OR INDUSTRY, GO AFTER IT AND NEVER LOOK BACK.

Andrew DiMario always dreamed of working in the front office of a professional sports franchise. Today, he’s living that dream. Andrew majored in marketing at ONU where he gained knowledge in all aspects of business. He was a kicker on the ONU football team, traveling with the team to Greece and Italy his senior year. He spent time in Chicago meeting with business professionals at part of the business college’s Executive Classroom. And, he interned in the sales and marketing department of the Cleveland Indians. Andrew is now the manager of sales for Austin FC, Major League Soccer’s newest team that will kick off its first season in 2021. He oversees the sales staff and strategic planningfor the team. His professional goal is to be a leader who makes a positive impact on people both professionally and personally.

OUTCOMES AND COURSES

SOLID OUTCOMES

• 100 percent placement rate for marketing students in mandatory internships. ONU students land coveted spots at companies like GlaxoSmithKline, Eaton Corporation, Menards, Motorists Insurance Group and FirstEnergy Corporation.

• Our students consistently score in the 90th percentile on the Education Testing Services business exams.

• In the last five years, 90 percent of our marketing majors found a full-time job in marketing or enrolled in graduate school within six months after graduation.

COURSES

You’ll need 120 credit hours to earn a BSBA with a major in marketing. This includes 24 credit hours of electives useful for customizing your program or adding a minor that will make you more attractive to potential employers.

As a marketing major, your business foundation courses will be complemented by:

• Marketing Research

• Consumer Behavior

• Product Development

• Supply Chain Management

• Electives such as Social Media Principles, Public Relations or Business Analytics

WHERE COULD YOU END UP?

– Advertising

– Marketing research

– Public relations

– Product management

– Promotions

– Sales

– Sports management

– International marketing

– Retail management

– Brand management

– Event marketing

– Internet marketing

– Nonprofit organization

Companies that have recently hired our marketing students include Marathon Petroleum Company, Sherwin Williams, Cardinal Health, The Cleveland Clinic, JM Smucker Company, Advanced Drainage System and AEP.

College of Business Administration

Sharon Rausch

Executive Administrative Assistant
419-772-2070
s-rausch@onu.edu
Dicke 121
525 South Main Street
Ada, Ohio 45810
Monday:
7:30 a.m.-4:30 p.m.
Tuesday:
7:30 a.m.-4:30 p.m.
Wednesday:
7:30 a.m.-4:30 p.m.
Thursday:
7:30 a.m.-4:30 p.m.
Friday:
7:30 a.m.-4:30 p.m.
Saturday:
Closed
Sunday:
Closed