GREAT MINDS THINK MARKETING
At the Dicke College of Business Administration, you’ll receive a high-impact education in marketing that will prepare you to jump in and be successful in a wide variety of marketing careers. You can prepare for a specialized field by choosing a concentration such as Marketing Analytics, Integrated Marketing Communication and Customer Relationship Management.
Networking is key in business, and it’s key here. Our small class sizes mean you will get to know your business professors, and they will get to know you. In fact, you’ll be assigned a faculty advisor who will mentor you from day one until graduation. You’ll also interact with and learn from local business leaders, entrepreneurs and ONU alumni who’ve forged amazing careers in many fields. All of these people will open doors for you.
Your marketing education will blend rigorous coursework with real-world learning. You’ll work with actual companies to solve problems and devise marketing strategies. You’ll hone skills in leadership, teamwork, creativity and entrepreneurship. You’ll be able to customize your course of study around the area of marketing that interests you the most – like international marketing, supply chain management, retailing or promotions.
Upon graduation, you’ll be ready for whatever the future holds, whether it’s conducting focus groups, researching market segments, designing ad campaigns or planning product launches.
AMERICAN MARKETING ASSOCIATION
Imagine matching your wits against marketing students from universities across the country – and winning! ONU’s American Marketing Association (AMA) chapter has a history of garnering top honors at national competitions like the AMA Business Simulation Competition. As an AMA member, you’ll also meet marketing professionals, attend conferences, have access to career resources, and participate in fun events like cookouts, bowling nights and company visits.
Your internship gives you a chance to work in the field and build your résumé. We set you up with an internship that matches your interests and career aspirations. While many students intern in Ohio, others choose to complete an internship in another state or even internationally. Most internships are paid, and many result in offers of full-time employment upon graduation.
MEGAN SIWIK BSBA WITH MAJORS IN MARKETING AND MANAGEMENT MINOR IN ENTREPRENEURSHIP ’13
The path I chose at ONU helped me immensely – including my major/minor choices, my advisors and my experience working AT the Economic Development Center. It prepared me for the position I have now managing accounts in the trade event industry. I was able to land this position before I even graduated. It’s amazing to be able to work with the heads of many manufacturers and retailers, network, and travel the country.
Megan Siwik, aka “the cupcake girl,” ran a baking business on campus while majoring in marketing and management and minoring in entrepreneurship. She also served as president of three campus organizations: the Collegiate Entrepreneurs’ Organization (CEO), the American Marketing Association, and Sigma Iota Epsilon. After graduating in 2013, she landed a position as an account manager at ECRM – a marketing firm that connects buyers and sellers through specialized promotions – based in Cleveland. There, she plans events and manages hundreds of client accounts in manufacturing and retail.
OUTCOMES AND COURSES
- 100 percent placement rate for marketing students in mandatory internships. ONU students land coveted spots at companies like GlaxoSmithKline, Eaton Corporation, Menards, Motorists Insurance Group and FirstEnergy Corporation.
- Our students consistently score in the 90th percentile on the Education Testing Services business exams.
- In the last five years, 91 percent of our marketing majors found a full-time job in marketing or enrolled in graduate school within six months after graduation.
You’ll need 120 credit hours to earn a BSBA with a major in marketing. This includes 24 credit hours of electives useful for customizing your program or adding a minor that will make you more attractive to potential employers.
As a marketing major, your business foundation courses will be complemented by:
- Marketing Research
- Consumer Behavior
- Product Development
- Supply Chain Management
- Electives such as Social Media Principles, Public Relations or Business Analytics
WHERE COULD YOU END UP?
- Marketing research
- Public relations
- Product management
- Sports management
- International marketing
- Retail management
- Brand management
- Event marketing
- Internet marketing
- Nonprofit organization
Companies that have recently hired our marketing students include Marathon Petroleum Company, Sherwin Williams, Cardinal Health, The Cleveland Clinic, JM Smucker Company, Advanced Drainage System and AEP.
Sharon RauschExecutive Administrative Assistant
525 South Main Street
Ada, Ohio 45810