Skip To Main Content
Skip To Main Content

Value in Professional Service Relationships

Year: 
2013
Researcher(s): 
Susan Schertzer, Clinton Schertzer and Robert Dwyer
Institution: 
Ohio Northern University
Discipline: 
Marketing

Business to business (B2B) professional services depend on inter-firm cooperation for the co-creation of value. Such cooperation rarely happens overnight; it requires time for the relationship to develop. The purpose of this research is to investigate how different performance attributes of a professional service differ with the tenure of the relationship.

Journal of Business and Industrial Marketing
Department: