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Cuban Culture and Commerce: Constructive Engagement in Business Education

Terry L. Maris, PhD

For more than four decades, the people of the United States and Cuba have existed in virtual ignorance of each other. A series of policy decisions by both governments has effectively isolated each country from the other, both culturally and commercially. In the spirit of constructive engagement, a course in Cuban Culture and Commerce was created for university business majors. This paper describes an example of "peace through commerce" in which a combination of traditional and nontraditional pedagogical techniques was employed in order to create conditions favorable to the acquisition of knowledge of, and the enhancement of cross-cultural sensitivity to, Cuba.

(Presented at the 13th Annual International Conference on Learning, Montego Bay, Jamaica, June 22-25, 2006.)