Ohio Northern advertising design alumna wins design awards
September—Ohio Northern University alumna Micaela Nauman (BFA/advertising design ’10) won several 2014 American Graphic Design and Advertising awards, including the prestigious best of category award and two in the package design category.
Micaela, freelancing with Jenn David Design firm, earned the recognition for her work for the Pepper Creek Farms’ brand of sea salt and bean products.
Pepper Creek Farms is located in Lawton, Oklahoma. The company is a family-run business and offers over 200 products. All their items are prepared in small batches with locally grown ingredients, and with family recipes to savor the essence of the Southwest.
This is the third year in a row, and the 10th American Graphic Design award overall, for the 2010 graduate. Last year, Micaela won awards in the packaging category for Pepper Creek Farms beans, hot sauce and sea salts. In 2012, she won four awards, again for Pepper Creek Farms packaging.
The American Graphic Design and Advertising Awards are open to everyone in the graphic design community. They honor outstanding new work in 23 categories from print and packaging to internet and interactive design.
Jenn David Design, located in San Diego, California, works with gourmet food and specialty brands to create powerful, distinct, cohesive design that makes an impact. With their complete package of services, clients get consistent branding and seamless communication across all platforms of media. Through their partnership, brands achieve a strong emotional connection to audiences and reinforce customer loyalty, thereby increasing sales and reaching goals.
Jenn David Design has worked with brands such as Williams-Sonoma, Pier1 Imports, GAP and Mitsubishi Food Products, as well as many boutique and emerging brands.
Micaela is a freelance designer in the San Diego, California area. She currently works for a variety of design firms including Bex Brands, Parallax Branding and Interactive, Marketing Ninjas, and Hall & Lien Creative Agency.
She has also worked as a freelancer for Wencel Worldwide, Laura Coe Design Associates, Project X Media, Design Perspective Inc., Buchanan Design, McCulley Design Lab, and Chute Gerdeman.
As a student at Ohio Northern, Micaela was active in varsity volleyball, Kappa Pi, the Student Art League, Alpha Lambda Delta honorary, and AIGA|The Professional Association for Design. She gained experience designing several identities at ONU including the Mid America Print Council Juried Show and the Young Women’s Leadership Camp. She also attended several AIGA national design and design/business conferences. She won several student awards for her work including the People’s Choice Award, First Place in 2D, and the Toby and Ken Baker Award for Creativity. Upon graduation, she was recognized as an outstanding student with the Senior Department Honor in Advertising Design.
“Choosing to attend Ohio Northern has been one of the best decisions I have ever made,” said Micaela. “I was unsure of my abilities as both an artist and a designer because of my lack of experience in [high school]. But my interest in it led me to take a chance, and now… I’ve realized how truly passionate and driven I am about design. The entire department, especially the professors, made my experience very rewarding and helped mold me into the designer I am. The small community atmosphere and the friendship shared by the entire department kept me from the intimidation factor I would have encountered at a bigger, specialized art school, and I believe that has truly helped me to be successful.”
During her senior year, Micaela accepted an internship at Chute Gerdeman Retail in Columbus, Ohio. While there, “I worked with a senior designer to develop a complete identity for Mars,” she explained. “The project was for the Kroger stores. We researched, developed and designed their entire Halloween candy aisle concept. A lot of work went into it. And a few weeks later, we presented the concept to the client... It was an amazing experience.”
Originally designated as the School of Fine Arts and later the College of Fine Arts, the art & design program was first established as an independent academic unit at Ohio Northern in 1878, largely as an outgrowth of course work in engineering and architectural drawing. Today, Ohio Northern offers both the Bachelor of Arts and Bachelor of Fine Arts degrees with majors in advertising design, art education, graphic design and studio arts with concentrations in two-dimensional, three-dimensional and pre-art therapy. The department of A&D holds memberships in national organizations such as the National Art Education Association, College Art Association, Foundations in Art: Theory and Education, AIGA: The Professional Association for Design, and the National Council on Education of Ceramic Arts. The department is recognized in the “Creative Colleges: A Guide for Student Actors, Artists, Dancers, Musicians and Writers” as one of the best creative programs nationwide. For additional information about the department of art & design or the University’s 2014–15 Arts Exhibition Season, contact the department at 419.772.2160.
image: Micaela (third from the left) and the designers of Jenn David Design were recently featured in the 28th edition of the American Graphic Design and Advertising awards book.