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Ohio Northern design students attend conference highlighting design’s critical role in creating social value

ImageOctober—Concluding National Design Week, several Ohio Northern University design students and faculty attended this year’s Head, Heart, Hand: AIGA Design Conference, the bi-annual conference presented by AIGA, the professional association for design.

Some of the brightest designers and social innovation leaders from across the country talked about their visionary approaches to design and design thinking.

This year’s conference, “Head, Heart, Hand,” celebrated the best in design and explored three core elements of modern design practice:
• Head: Design thinking or strategy
• Heart: Design for social impact
• Hand: Design as craft

Held on Oct. 10-12, 2013, at the Minneapolis Convention Center, the conference was presented by AIGA, the national professional organization for design. AIGA’s 22,000-person membership comprises graphic designers, brand consultants, design firm principals, web designers, corporate in-house designers, professors and students from across the United States.

Students and faculty who attended “Head, Heart, Hand” this year were:
• Brit Rowe, associate professor of art & design
Lauren Hector, junior graphic design major
Abby Brown, junior advertising design major
Brittany Lang, junior graphic design major
Nicole Bregar, junior graphic design major
Kaitlin Bondra, senior graphic design major.

Also attending as alumni were Andrew Adams (BFA ’13) and Lauren (Bailey) Honaker (BFA ’10). Andrew currently works for Winking Fish, a design firm located in Washington, D.C., and Lauren works for Goodwill Industries located in Indianapolis, IN.

A few of the mainstage speakers during the conference included:
Andrew Blauvelt, Walker Art Center
George Lois, art director, designer, and author
Danny Yount, Danny Yount Design
Leyla Acaroglu, Eco Innovators
J. J. Sedelmaier, J. J. Sedelmaier Productions, Inc.
Nicole Lazzaro, XEODesign
Steve Duenes and Matthew Ericson, The New York Times
Jennifer Kinon and Bobby Martin, OCD | The Original Champions of Design
Margaret Gould Stewart, Facebook, Inc.
Aaron Draplin, Draplin Design Co.

AIGA, the professional association for design, stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. AIGA’s mission is to advance designing as a professional craft, strategic tool and vital cultural force. Founded in 1914, AIGA remains the oldest and largest professional membership organization for design. For more information, visit www.aiga.org.

Founded in 1871, Ohio Northern University is a competitive, comprehensive university affiliated with the United Methodist church. ONU is one of the few private universities to offer a distinctive blend of nationally ranked liberal arts and professional programs in its five colleges.

Originally designated as the School of Fine Arts and later the College of Fine Arts, the art & design program was first established as an independent academic unit at Ohio Northern in 1878, largely as an outgrowth of course work in engineering and architectural drawing. Today, Ohio Northern offers both the Bachelor of Arts and Bachelor of Fine Arts degrees with majors in advertising design, art education, graphic design and studio arts with concentrations in two-dimensional, three-dimensional and pre-art therapy. The department of A&D holds memberships in national organizations such as the National Art Education Association, College Art Association, Foundations in Art: Theory and Education, AIGA: The Professional Association for Design, and the National Council on Education of Ceramic Arts. The department is recognized in the second and third editions of “Creative Colleges: A Guide for Student Actors, Artists, Dancers, Musicians and Writers” as one of the best creative programs nationwide. For additional information about the department of art & design or the University’s 2013–14 Arts Exhibition Season, contact the department at 419.772.2160.