Second Meeting: Marketing Oneself
The second meeting of the semester was held on Monday, March, 18, 2013. The class spent the first few minutes socializing, followed by a quick photo shoot of the students and faculty involved with the course. Shortly after, Susan Schertzer, Assistant Professor of Marketing, brought the class together to begin the coursework for the evening.
Prior to the class meeting, students were given instructions to read a specific set of articles. The articles reviewed by students dealt with marketing oneself. The class reviewed each article together and discussed how a person can better get to know themselves. Learning ones strengths and weaknesses can help a person better develop in their career and personal lives. Strengths and performance in the work environment are often complimentary, however these strengths are not always aligned with a person’s values. Knowing this becomes important during the hiring process. A person should strive to find a position that aligns well with both their strengths and morals.
From this, the class also discussed what the marketplace is looking for in terms of new hires. Present society no longer just looks at a resume. Instead, many organizations and companies are looking for professionals who can show creativity, innovate, and think in an entrepreneurial mindset. The Dicke College of Business Administration works well to prepare students, such as those in this class with these skills; tying this meeting in with the college’s mission statement, the business college seeks to develop students into ethical, entrepreneurial, and engaged professionals.