‘Mickey Goes to Europe’
Lauren Newell, assistant professor of law, is author of an article, “"Mickey Goes to France: A Case Study of the Euro Disneyland Negotiations," which has been accepted for publication in the Cardozo Journal of Conflict Resolution's fall 2013 issue.
Euro Disneyland, since renamed Disneyland Resort Paris, in Marne-la-Vallée, France, was declared a success even before it was built, and yet it narrowly escaped a humiliating bankruptcy after opening.
Newell's article applies intercultural negotiation theory to examine how The Walt Disney Company proved fallible in its negotiations with the French government and citizens in the course of constructing and operating Euro Disneyland. Through a case study of the negotiations, the article reveals why the reality proved so different from the expectations. It concludes with advice for how The Walt Disney Company, and, by implication, any multinational firm, should approach international deal-making in the future to avoid repeating past mistakes.