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Social media topic for presentation
Alisa Agozzino, Ph.D., assistant professor of communication arts, spoke about social media ethics as keynote speaker for the Northwest Ohio Public Relations Society of America lunch, held Feb. 15, 2013, at the Toledo Club. Her topic was “Shades of Red… Social media ethics heat up.”
Social media has given practitioners increased power to reach key stakeholders, yet social media has somewhat decreased public relations control over the message. This can raise ethical concerns ranging from employee communication rights to transparency to concerns regarding professional/personal use. Public relations practitioners have great power with social media, but also have even a greater ethical responsibility. Agozzino discussed how to keep cool by acting ethically and provided a case study example and review of ethical best practices pertaining to social media.
Agozzino's research interest lies in social media tools within the public relations field. Her current research examines how social media impacts different industries including nonprofits, admissions offices and public relations professionals, She is exploring how those using social media tools can effectively reach their target audiences to build and maintain mutually beneficial relationships.