First year A&D students design advocacy handbills for national election
November—In 2008, the voter registration rate at the time of the national election in the United States was about 88% of the voting eligible population. With this as a beginning, students in the art & design department at Ohio Northern University had the assignment to create handbills aimed at promoting participation in this year’s national election.
The AIGA|The Professional Association for Design is a nationwide association which works to “advance designing as a professional craft, strategic tool and vital cultural force” (AIGA.com). Get Out the Vote, a national AIGA Design for Democracy initiative since the 2000 election, enables designers to engage in the public arena by contributing to a coordinated voter mobilization campaign. The 2012 poster campaign builds on the efforts made in 2004 and 2008, when participants created more than 50,000 AIGA posters that were displayed in public places in communities across the nation and made available as online PDFs for anyone to download, print and post independently.
Students in an introductory visual communication class did their part with a chain of vivid and spirited handbills, each of which urged the ONU community to vote. The handbills, small printed advertisements distributed by hand, communicated the message to vote or to register to vote, and motivated citizens to turn out on election day.
The assignment fulfills an ongoing AIGA objective of demonstrating the value of design to the public, public officials and business by providing a clear call to action for an activity that is important to everyone. The project also addresses an important objective of the design program at Ohio Northern.
“One aspect of the assignment forced students to address formalistic visual qualities of typography and composition,” explained Prof. Melissa Eddings, the instructor for the course. “But, it also introduced students to visual advocacy.”
“Visual advocacy is being discussed more and more frequently within the graphic design profession,” said Prof. Brit Rowe, chair of the art & design program at ONU. “In essence, this project introduces the importance of a social and an ethical approach to students’ work. We want students to understand that they are citizens participating in a democratic society, and as such, they should be cognizant that their communication skills can be put to use as a powerful tool for social change for any number of issues.”
The introductory visual communication course is a freshman level design course that primarily serves as an introduction to the basic methods, processes, language, visual principles and underlying theory of working in two-dimensional communication design. The course aims to integrate visual communication theory while introducing professional practices in graphic design.
AIGA, the professional association for design, stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. AIGA’s mission is to advance designing as a professional craft, strategic tool and vital cultural force. Founded in 1914, AIGA remains the oldest and largest professional membership organization for design. For more information, visit www.aiga.org.
Originally designated as the School of Fine Arts and later the College of Fine Arts, the art & design program was first established as an independent academic unit at Ohio Northern in 1878, largely as an outgrowth of course work in engineering and architectural drawing. Today, Ohio Northern offers both the Bachelor of Arts and Bachelor of Fine Arts degrees with majors in advertising design, art education, graphic design and studio arts with concentrations in two-dimensional, three-dimensional and pre-art therapy. The department of A&D holds memberships in national organizations such as the National Art Education Association, College Art Association, Foundations in Art: Theory and Education, AIGA: The Professional Association for Design, and the National Council on Education of Ceramic Arts. The department is recognized in the second and third editions of “Creative Colleges: A Guide for Student Actors, Artists, Dancers, Musicians and Writers” as one of the best creative programs nationwide. For additional information about the department of art & design or the University’s 2012–13 Arts Exhibition Season, contact the department at 419.772.2160.