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Inspired design

Ohio Northern design students attend conference highlighting design’s critical role in revitalizing business

Graphic courtesy of Rachel Pioch

This fall, a contingent of art and design students and faculty from ONU got an in-depth look at the design industry at AIGA’s ninth biennial Gain: Design and Business Conference in New York City.

The theme, Design (Re)Invents, presented an intriguing insider's perspective on how design can recharge everything from consumer brands to comic books, from the way we eat to the way we interact. Creative and corporate leaders discussed how they addressed business challenges through design—and how they reinvented their businesses, their strategies and even themselves. Through case studies and discussions moderated by conference moderator Paola Antonelli, senior curator of architecture and design at MoMA, the field’s brightest minds demonstrated how they reinvented their businesses by employing smart design.

Held October 14-16 in New York City, the conference was presented by AIGA, the national professional organization for design. AIGA’s 21,000-person membership comprises graphic designers, brand consultants, design firm principals, web designers and corporate in-house designers from across the United States.

Students and faculty who attended Gain this year were: (Click their names for first-hand accounts of their experiences.)