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Elevator Pitch



Elevator Pitch Format

You have 90 seconds to present your idea to a panel of judges.  It is recommended that you follow this format:

1.    SO WHAT?  Tell people about your idea? Does it solve a problem? How does it fix the problem?  Is it something that will change the world for the better? How? 

2.    WHO CARES?  Who are you going to sell this to or who will it impact (customer)?  Who else is already selling or providing the product (competition)?  What makes your idea better or different (unique selling point)? 

3.    WHY YOU?  What skills, traits or experience do you have that will make this successful? 

4.    A handout with the following information is also required:  a 1 page executive summary, student name, adviser’s name, and contact information for each. 


Scoring Guidelines for Elevator Pitch Competition

50 points per judge on content and delivery.  Scores will be averaged to determine winners.

·      Content of Presentation

o   Greeting/Identity(5) – established an immediate connection to judges; clearly identified self and role in business.

o   Concept (30) – Creatively, concisely, and clearly communicated the idea. 

·      Delivery

o   Confidence/Energy(5) – Spontaneous, natural and engaged.  On time, prepared, and logical flow to presentation.

o   Body Language/ Non Verbal Cues(5)- Appropriately dressed and posture during presentation.  Effective use of facial expressions, gestures, and eye contact.

o   Voice/Speech(5) – Used appropriate volume, pitch and tone.  Clearly enunciated speech with appropriate level of vocabulary.