ONU/AMA Students Win Award at National Conference
The Ohio Northern American Marketing Association (AMA) recently traveled to the National Chapter Conference in New Orleans taking eight club members and advisor Professor Randall Ewing. Roughly 1,400 marketing students representing 190 universities were present at this conference. The members were provided with opportunities to excel in their personal and professional lives by means of competitive, educational, leadership, and career activities.
ONU students attending the conference were: (front row) Brandy Wilson, Meghan Mahoney, Amanda Winkle (middle row) Jessica Kyttle, Chelsie Timmons, Nick Coram, Alyssa Ahlers, Kathleen Sponseller and (back row) Advisor, Randy Ewing.
The members entered a trade show event where they competed against 43 other universities in creating and operating a mock trade exhibit for an evening. The exhibit was visited by the 1,400 conference attendees and over 70 faculty advisors. The 120 square foot exhibit had to meet certain requirements such as promote the conference theme, provide a marketing education feature and display local club activities. Four members participated in day long business simulation event while two others entered a sales competition event.
Each fall the local ONU/AMA chapter is required to prepare an operating plan for its annual activities with submission to the national American Marketing Association office. An annual assessment report is then required to be submitted in the spring where club activities are evaluated by a panel of four faculty members from around the country. Awards are made to select collegiate clubs for outstanding achievement in various areas of club operations. The ONU/AMA chapter was selected this year to receive a national award for its excellent performance by in the area of fundraising. This award is based on the fact that of the over 220 AMA collegiate chapters, the ONU chapter placed in the top five percent for its fundraising activities.
Ohio Northern’s AMA club currently has thirty-three members and encourages anyone who has an interest in marketing to join. Plans are already being made to enter next year’s competitions when the conference returns to New Orleans in March.