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Cultural Differences Help in Understanding Election Results

Tina Loughry
Political Science

There is a lack of analysis of the 2006 Mexican Election. Most of the focus has been on election fairness and a possible recount. However, I seek to show how during the election the candidates won or lost the election by their appeal to their constituencies. The 2006 Mexican Election was closely contested by PAN candidate Felipe Calderón and PRD candidate López Obrador with Obrador winning support in the south and in the state of Mexico. Calderón won in the north and central part of Mexico. Did the differences in culture between Northern and Southern Mexico lead to this? This paper examines the culture thereby providing an understanding of where the candidates gathered support. By utilizing an assessment of the cultural differences between the two areas and then an examination of how the candidates appealed to those areas, it can be seen that the traditions that differ between the two regions helped determine the candidates’ support. Factors that are taken into consideration include both economical and social differences between Northern and Southern Mexico. These factors are then compared to how the candidates presented their positions to show why the Mexican citizens voted the way they did.

ONU Undergraduate Research Colloquium (2009)