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AMA Chapter Attends National Conference

Eleven members of the ONU American Marketing Association (AMA), along with advisor Randall Ewing, associate professor of marketing, attended the organization's national conference in New Orleans. This collegiate conference provides competitive, educational, leadership and career opportunities. The conference was attended by 1,300 marketing students representing 126 universities from across the country.

ONU students attending the conference were: Alyssa Ahlers, a senior in marketing from St. Marys, Ohio; Jeremy Berg, a senior in accounting from Lima, Ohio; Traci Byrley, a senior in marketing from Celina, Ohio; Eric Harmon, a senior in finance from Blacklick, Ohio; Ashley Ewing, a senior in marketing from McComb, Ohio; Justin Frazer, a senior in marketing from Middletown, Ohio; Amanda Ingram, a senior in pharmaceutical business from Dublin, Ohio; Jessica Steele, a senior in marketing from Cincinnati, Ohio; Chelsie Timmons, a freshman in marketing from Defiance, Ohio; Sarah Williams, a senior in pharmaceutical business from Chicago, Ill.; and Ashley Wolf, a senior in marketing from Bryan, Ohio.

The members entered a trade show event where they competed against 39 other universities in creating and operating a mock trade exhibit for an evening. The exhibit was visited by the 1,300 conference attendees and over 70 faculty advisors. The 120-square-foot exhibit had to meet requirements promoting the conference theme, providing a marketing education feature and displaying local club activities.

Each fall the local ONU/AMA chapter is required to prepare an operating plan for its annual activities with submission to the national American Marketing Association office. An annual assessment report is then submitted in the spring. Club activities are evaluated by a panel of four faculty members from around the country. Awards are made to collegiate clubs for outstanding achievement in various areas of club operations. The ONU/AMA chapter was selected this year to receive a national award for excellence in the area of club communications.

The local club has 32 members and is open to anyone interested in marketing. Plans are being made to enter next year's competitions when the conference returns to New Orleans.