Second Annual Social Media Workshop
Learn from the professionals!
Learn from public relations professionals on how to optimize your social media presence.
This one-day social media workshop will offer professional development and networking opportunities, featuring interactive conversations led by various professionals in the public relations industry to share ideas and help you optimize your social media presence.
Hosted by the Ohio Northern University chapter of the Public Relations Student Society of America (PRSSA), the one-day workshop for professionals and students will feature Daniel Lemin, head of consulting for Convince & Convert.
Saturday, April 8, 2017
9:30 a.m. – 4:00 p.m.
Hakes-Pierstorf Family Pharmacy Education Center Building, rooms 157 & 158, at Ohio Northern University
$35 for current students
$150 for professionals (early bird rate of $130 if registered before April 1, 2017)
Discounted price of $300 for groups of 3 or more
10-10:45: Keynote Daniel Lemin
10:55-11:40 Session Block 1: Lara Kretler, FrazierHeiby
11:50-12:35 Session Block 2: Kelsi Rupersburg, Geben and Nicole Spears, Mindstream Interactive
1:30-2:15 Session Block 3: Brittany Miller, Ronald McDonald House (Dayton)
2:25-3:10 Session Block 4:
3:20-4:05 Session Block 5: Megan James, Cooper Tire
For more information, contact Alisa Agozzino at firstname.lastname@example.org
"Fire Up Your Fans"
Daniel Lemin, Head of Consulting for Convince & Convert
About Daniel Lemin
Daniel Lemin is a 1999 graduate (BA, Communication Arts). While at Ohio Northern he was active as a resident assistant and in PRSSA. He served as President of the PRSSA chapter, and later as a National Vice President. Since his time at Ohio Northern, Daniel has worked for and helped build some of the largest brands in the world including Google, where he served on the international PR team. In 2015 he wrote a bestselling book about online reputation, ratings and reviews and is working on his second book due out in late 2017. He is now the head of consulting for Convince & Convert, a global digital marketing strategy firm. Though he now holds an MA in communication and leadership from Gonzaga University, he is still a polar bear at heart.
block 1 (10:55 A.M.)
Digital Communications 101: How PR, social media and content intersect in today's marketing
Lara Kretler, Vice President, FrazierHeiby
The lines have blurred between the historically distinct functions of online marketing, communications, public relations and content development. In our modern media environment, where does one begin and the next one end? Digital communications is an umbrella term that can be used to encapsulate all of the above as well as SEO, inbound marketing and more. In her session, Lara Kretler will provide a primer on Digital Communications 101 that will help students and professionals alike feel more comfortable with these terms and how to use them to harness the power of content, community and engagement.
About LARA KRETLER
Lara Kretler focuses on client service, inbound marketing and fun as a VP at FrazierHeiby, a central Ohio leader in strategic communications. Prior to joining FH, she spent six months at the Tony R. Wells Foundation establishing a national social media strategy for its social enterprise, ds-connex, and assisting more than 20 local Down syndrome associations around the country to develop social media programs of their own.
Lara is passionate about strategic use of the social web for business. A public relations and digital communications professional with both agency and corporate experience spanning 25 years, Lara brings more than a decade of online community building and social media expertise to her public relations work. During her career, she has served global clients at award-winning firms in New York and Columbus, including eight years spent creating and leading the social media practice at Fahlgren Mortine, one of the nation’s largest independent marketing communications agencies.
Lara is a frequent, lively and high-energy presenter about social and digital marketing at national and regional conferences and meetings, as well as business and community groups. Connect with Lara via LinkedIn, Twitter (@LaraK), Facebook, Instagram (@laramom) or her mom blog (www.lara-mom.com).
block 2 (11:50 A.M.)
Managing Multiple Social Media Communities
Kelsi Rupersburg, Account Executive, Geben Communication
Nicole Spears, Social Media Specialist, Mindstream Interactive
Managing multiple social communities can mean anything from managing one small business' many social accounts to overseeing and interacting with a variety of clients' social followings on varying platforms. This session will feature best practices for managing multiple social communities – cross-platform and cross-industries.
While each company or client will have unique needs, some basics of community management can span your full practice, such as escalation plans and style guidelines, eliminating overlap and wasted resources. This session will also explore integrating PR best practices into community management, such as organically interacting with key influencers through social listening and when to promote an earned media placement through targeted social advertising.
About Kelsi RupersburG
Kelsi Rupersburg is an account executive at Geben Communication, a boutique public relations and social media agency that serves a variety of clients from bootstrapped local startups to Fortune 50 companies. At Geben, Kelsi is responsible for securing media placements in top-tier consumer and B2B media outlets, creating and executing social influencer campaigns and writing a range of written materials from bylines to social media copy.
Kelsi graduated from Ohio Northern University in 2015, where she served as the Chapter's PRSSA president in 2013-2014 and vice president from 2012-2013. To hone her PR and media relations skills, Kelsi pursued a range of internship experiences including the Ohio State Fair, Boston-based venture capital firm Mayfly Capital, Providence, RI-based startup 121nexus and the Ohio Northern University Department of Music. Tweet with Kelsi at @kelsirupersburg.
About Nicole Spears
Nicole Spears is a social media specialist at Mindstream Interactive, a full-service digital agency. Nicole began her career in public relations with LaunchSquad in New York City, conducting media relations, thought leadership and content creation for a variety of tech and startup clients. She then transitioned to Geben Communications to work as a social media manager for a Fortune 50 brand. Now, she creates and implements social strategies for several national brands with a focus on creating cohesive customer experiences.
Nicole graduated from Ohio Universty, where she served as the Scripps PRSSA Chapter President in 2013-14. Throughout her college career, she spent summers interning with travel and tourism PR agency Express Conseil in Paris, France and tech PR agency LaunchSquad in San Francisco, CA.
Her writing has been published in Entrepreneur, PR Daily and Brit + Co. Find her on Twitter at @_NicoleESpears
block 3 (1:30 pm)
What I didn't learn in social media class
Brittany Miller, Marketing and Communications Manager, Ronald McDonald House Charities of Dayton
A class in social media is a great foundation, but some things you only learn through first-hand experience and time. In this workshop, you will learn the most up-to-date social media best practices, advice on reaching out to potential followers, and subtle tips and tricks for your favorite medium - all gained outside of the textbook. In addition, we will review some handy tools that can make a social media manager’s life a little easier.
about Brittany Miller
Brittany Miller is the impassioned Marketing and Communications Manager of Ronald McDonald House Charities of Dayton, happily promoting its mission to keep families close to their hospitalized children. Working in the nonprofit world for most of her adult life, she has experienced first-hand how creativity and invention spawns from having little resources. Because of this, she believes the skills gained in the nonprofit arena translate very well to any organization or businesses with more resources for outreach. Dubbed the “Social Media Guru” at the office, Brittany knows the ins and outs of everyone’s favorite social media platforms. (Being a millennial also helps!) Brittany has eight cumulative years of marketing, communications, web and graphic design and social media experience inside and outside of the nonprofit sector. She holds a Bachelor’s degree in Psychology and a Master’s degree in Nonprofit Administration.
block 4 (2:25 p.m.)
From retail to nonprofit – relationships are everything.
Courtney O'Banion, Communications Coordinator, Mercy Health - St. Rita’s Health Partners in Lima, Ohio
Whether you're working in retail, nonprofit or corporate setting, you have a community of devoted fans waiting for you on social media! Defining your audience, creating captivating content and developing strong relationships are keys to securing loyal customers/fans. In this session, learn why responsiveness, communication and listening are so important in social media.
About Courtney O'Banion
Courtney O’Banion is currently the Communications Coordinator at Mercy Health - St. Rita’s Health Partners in Lima, Ohio. She has a true passion for social media, storytelling and relationship building. Upon joining her team in Lima, Ohio, she was in Orlando, Fla., working in both nonprofit and corporate settings. She was previously a Social Media Specialist at Publix Super Markets, Inc. headquartered in Lakeland, Fla., where she helped grow and develop the company’s first social media team. Serving as the team’s community lead, she was responsible for developing communication and training plans. She was also a food blogger in Orlando where she had a food blog, Hungry in Orlando, where she reviewed local and national restaurants in Central Florida. Prior, she helped with the launch and development of Give Kids The World, an international nonprofit, social media platforms.
Courtney is a 2012 graduate of Ohio Northern University and earned her Bachelor of Arts in Communication Arts with a focus in Public Relations, and minors in marketing and journalism.
block 5 (3:20 p.m.)
Tread Wisely: Using Social Media & PR Tactics to Launch a National Teen Awareness Campaign
Megan James, Communications Manager, Global Branding and Communications for Cooper Tire & Rubber Company
From app development and social strategy to media relations, learn how Cooper Tire & Rubber Company created the Tread Wisely brand and is working to share it across the nation…and eventually the globe.
About Megan James
Megan James works as the Communications Manager - Global Branding and Communications for Cooper Tire & Rubber Company. Her job duties include media relations and external communications. With 9 years in the public relations industry, she previously worked in communications and marketing for two regional health care systems.
Megan is a 2008 graduate of Ohio Northern University with a bachelor’s degree in public relations and minor in marketing. She is also a graduate of the University of Findlay where she earned a master’s degree in business administration with a concentration in organizational leadership. Megan is a member of the Northwest Ohio Chapter of PRSA and a board member of the Salvation Army of Findlay, Ohio.
Erin B. Swick419-772-1088
Performing Arts Center 130
525 South Main Street
Ada, Ohio 45810
Tuesday: 12:30 p.m.-4:30 p.m.
Wednesday: 12:30 p.m.-4:30 p.m.
Thursday: 8 a.m.-11:30 a.m.
Friday: 8 a.m.-11:30 a.m.