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Third Annual Social Media Workshop


Learn from the professionals!

Learn from public relations professionals on how to optimize your social media presence. 

This one-day social media workshop will offer professional development and networking opportunities, featuring interactive conversations led by various professionals in the public relations industry who will share ideas and help you optimize your social media presence.

Hosted by the Ohio Northern University chapter of the Public Relations Student Society of America (PRSSA), this workshop will feature Brandon Daniels, communications specialist at Marathon Petroleum Corporation.

 

Friday, March 16

9:30 a.m.-4 p.m.

McIntosh Center at Ohio Northern University

Directions to ONU and campus map. 

Pricing:

  • $35 for current students
  • $50 for faculty/staff 
  • $150 for professionals
  • Discounted price of $100 per person for groups of three or more

Schedule

9:30-10 a.m. Registration/Coffee
10-10:45 a.m. Keynote with Brandon Daniels
10:55-11:40 a.m. Session Block 1
  • Colleen O'Morrow: How Social Influencers Can Build Your Business 
  • Courtney O'Banion: Social Media and Health Care: How to Plan a Successful Social Media Strategy  
11:50 a.m.-12:35 p.m. Session Block 2
  • Genna Freed: Effective and Inclusive Storytelling on Social Media
  • Karla Young: Social Media for the Small Shop
12:40-1:30 p.m. Lunch
1:30-2:15 p.m. Session Block 3
  • Lauren Lillis: The Inside Scoop: Trying to Get Ahead in Social Media
  • Alicia Shoults: Social Media Before, During and After a Crisis
2:25-3:10 p.m. Session Block 4
  • Mike Vannest: How Public Relations Professionals Use Social Media Effectively 
  • Amy Hertsenberg, Facebook Ads 101: What can you do with $5 a day?
3:20-4:05 p.m. Session Block 5 
  • Kiley Rowe and Haley Zimmerman: Let’s Talk Strategy: How Digital Advertising Can Reach Your Target Audience
  • Bill Balderaz: Five Social Media Trends to Include in Your Marketing Strategy

Register here.

For more information, contact Alisa Agozzino at a-agozzino@onu.edu

 

Keynote

“Push and Pull: The Evolving Demands of Social Media Audiences”

Brandon Daniels, Communications Specialist at Marathon Petroleum Corporation.

 

About Brandon Daniels

Brandon Daniels is a communications specialist at Marathon Petroleum Corporation, a Fortune 51 company and the nation’s second-largest transportation fuels refiner. His passion for social media engagement comes through in his award-winning strategies, which he shares with professionals across the country. Daniels has work experience in internal communications, public relations, graphic design and video production. He lives in Findlay, Ohio, with his wife and daughter.

 

 

Sessions

Block 1 (10:55 a.m.) 

How Social Influencers Can Build Your Business

Colleen O'Morrow, Marketing and Social Media Strategist at MediaSource

The world of media is changing. Instead of traditional news media that heavily boosted the reputations of brands, consumers are now turning to new sources of information: social influencers. Learn how to build relationships with influencers and achieve real business goals through this social media strategy.

About Colleen O'Morrow

Colleen O'Morrow is marketing and social media strategist at MediaSource, a cutting-edge PR and content marketing agency. O'Morrow leads company social media services for the agency's clients. Her dynamic skillset keeps the company forward-thinking in social analytics, while she uses her insights to strategically shift the bottom line. She's spent her entire career working in social media with brands of all sizes such as Orlando Health, Donatos, Justice and more. O'Morrow graduated from Ohio State University.

 

Social Media and Health Care: How to Plan a Successful Social Media Strategy 

Courtney O'Banion, BA ’12, Digital Marketing Manager-Social Media at Mercy Health

In this session, we will go over building a successful social media strategy from the ground up, and why it is important for health care organizations to be on social media.

About Courtney O'Banion

Courtney O'Banion is a 2012 graduate of Ohio Northern University and is currently helping to build a system-wide social media strategy for Mercy Health in Cincinnati, Ohio. She has a true passion for social media and enhancing the consumer experience through these mediums. Before making her footprint in health care, she served as a social media specialist at Publix Super Markets Inc. in Lakeland, Fla., where she helped grow its first social media team.

 

Block 2 (11:50 a.m.)

Effective and Inclusive Storytelling on Social Media

Genna Freed, Communications Officer at the Findlay-Hancock County Community Foundation

Until recently, social media has been somewhat of an enigma for small organizations and nonprofits, but it is an essential part of a strong communications plan. With a defined strategy, clear goals and realistic evaluation methods, it can become an affordable, effective tool for every organization. Those who attend this session will walk away with the knowledge, organizational tools and story ideas to create an effective, inclusive social media strategy for their organization.

About Genna Freed

This session will be presented by Genna Freed, communications officer at the Findlay-Hancock County Community Foundation. Freed graduated from the University of Findlay in 2013 and spent the early years of her career enhancing her journalism skills in both print and radio. She joined the Foundation in 2015 with expertise in a variety of communication mediums. Freed is currently working toward a master’s degree  in journalism and mass communication with a concentration on public relations at Kent State University.

 

Social Media for the Small Shop

Karla (Geise) Young, BSBA ’07, Executive Director of the Wilson Health Foundation

Are you a one-man shop? There’s not enough time in the day, right? It seems impossible to find time to answer every call and return every email. Not to mention working on your overall strategy, planning for next year, and so much more. So who really has time for social media? As nice as it would be to have a full-time social media manager, this just isn’t realistic for most small shops. Being clever and using the right tools can help you maintain a social media presence.

About Karla (Geise) Young

Karla (Geise) Young received her BSBA from Ohio Northern University in 2007 and MSEd from the University of Dayton in 2012.  She is currently the executive director of the Wilson Health Foundation in Sidney, Ohio, and previously held the positions of director of development for the Getty College of Arts & Sciences at Ohio Northern University and director of stewardship with the Ohio State University College of Dentistry. She is a member of her local Rotary chapter, POWER through the Sidney-Shelby County United Way, YP Connect, and the Sidney Alive Board of Directors. Young lives in Sidney, Ohio, with her husband, Sam, and their daughter, Addison, born Nov. 30, 2017.

 

Block 3 (1:30 p.m.)

The Inside Scoop: Trying to Get Ahead in Social Media

Lauren Lillis, Supervisor, Media Services – Content at Curiosity Advertising

There’s always something new in the world of social media. It can be challenging to keep up and make sense of the landscape, as subtle and major changes can happen every day. This session will cover what you need to know when building a social media plan for a client, some exciting case studies and the inside scoop on what you need to know to successfully work in the industry.

About Lauren Lillis

Lauren Lillis leads content marketing at Curiosity, a leading 360º agency in Cincinnati, Ohio, and partners with brands across industries to create smart content strategies that engage and deliver value to their audiences while laddering up to core business goals. Prior to joining Curiosity, Lillis worked on the brand teams at The Gorilla Glue Company and U.S. Bank. Outside of her day job, Lillis runs a food and travel blog called The Cincinnista.

 

Social Media Before, During and After a Crisis

Alicia Shoults, Marketing and Public Relations Director for the Ohio Expo Center and State Fair

Whether it’s a video from a disgruntled customer going viral in your community or scrutiny during a nationally covered news event, social media has changed the way public relations professionals and media outlets operate. When a ride tragically malfunctioned on opening day of the Ohio State Fair, the event was thrust into the spotlight. Hear from a professional who learned firsthand about the role social media plays in a crisis – and strategies you can employ to maintain control.

About Alicia Shoults

As the marketing and public relations director for the Ohio Expo Center and State Fair, Alicia Shoults is the jack-of-all-trades who oversees all of the company’s marketing, advertising, public relations and social media efforts. Shoults is a graduate of Ohio State University, and she currently serves as president-elect on Central Ohio Public Relations Society of America’s board of directors.

 

Block 4 (2:25 p.m.)

Facebook Ads 101: What can you do with $5 a day?

Amy (Hood) Hertsenberg, BA ’15, Social Media Strategist for trustaff

Facebook ads can be a powerful tool for your business, but where do you start when you're on a tight budget? Let's walk through the different options Facebook's ads platform has to offer and we will determine how you can set up great ads on with just $5 a day.

About Amy Hertsenberg

Amy (Hood) Hertsenberg is a social media strategist for trustaff, a travel nursing agency. With her PR degree from ONU, Hertsenberg has worked in a number of positions that allowed her to gain extensive knowledge in social media and SEO. She volunteers her time to help local churches and nonprofits with social media strategies and marketing material development. 

 

How Public Relations Professionals Use Social Media Effectively

Mike Vannest, Director of Communications and Marketing at the commercial real estate firm E.V. Bishoff Company

Social media in public relations is more than posting check-ins, a funny meme or a cool GIF. It’s about building relationships and connecting with your audience through compelling content and conversations. In this discussion, we will explore how social media is used effectively by public relations professionals.

About Mike Vannest

Mike Vannest, a 2005 graduate of Ohio State University, has served as director of communications and marketing at the commercial real estate firm E.V. Bishoff Company since 2014. Prior to his current stint, Vannest worked as a marketing assistant for a publishing company in Dublin, Ohio, for eight years and served as a student communications assistant at the Ohio State University Athletics Communications office for three years. He does social media and marketing volunteer work for numerous local nonprofits, including the Communications Committee for Central Ohio PRSA, Groveport Fourth of July Committee and The Gay St. Collaborative.   

 

Block 5 (3:20 p.m.)

Let’s Talk Strategy: How Digital Advertising Can Reach Your Target Audience

Kiley Rowe, Director of Social Media at Quantifi Digital

Haley (Grigsby) Zimmerman, BA ’17, Digital Strategist at Quantifi Digital

Digital advertising has the capability to target audiences as specific as a 35-year-old soccer mom of three who enjoys beach vacations. The best part is: It gets results. Find out how you can use social media and digital advertising to reach your marketing goals. 

About Kiley Rowe 

As the director of social media at Quantifi Digital, Kiley Rowe manages the department’s social content and advertising strategy. Prior to starting her career, she studied at the University of Northwestern Ohio, where she obtained her bachelor’s degree in marketing in 2017. As an alumna, she now serves on the university’s marketing board. Rowe has certifications in Google Ad Words, Google Analytics, Hubspot Inbound Marketing and Hootsuite Social Marketing.

About Haley Zimmerman

Haley (Grigsby) Zimmerman is an alumna of Ohio Northern University, where she received her bachelor’s degree in public relations in spring 2017. Zimmerman started working for Quantifi Digital in 2017 as a digital strategist. For Quantifi, Zimmerman strategically buys online, programmatic advertising and helps build clients’ digital targeting strategies. She lives in Elida, Ohio, with her husband, Kyle, and their pit bull, Myles. 

 

Five Social Media Trends to Include in Your Marketing Strategy

Bill Balderaz, President and Founder of Futurety

As brands try to connect with audiences across social networks, it has become harder for brands to catch an audience's attention. As competition increases and the length of attention spans decrease, Bill Balderaz, president of Futurety, will discuss the five social media trends your business needs to include in its 2018 marketing strategy.

About Bill Balderaz

Bill Balderaz is the president and founder of Futurety, a data-driven digital marketing agency. Balderaz began working in search-engine optimization, pay-per-click advertising and social media in 1998, prior to the launch of Google. He has spoken at more than 150 conferences across the country and has been featured in more than 100 media outlets, including The Wall Street Journal, Money magazine and NPR. Balderaz holds a bachelor’s degree in public relations from Bowling Green State University and an MBA from Franklin University.

AttachmentSize
PDF icon Alicia Shoults43.46 MB
PDF icon Colleen O'Morrow2.7 MB
PDF icon Genna Freed71.81 MB
PDF icon Brandon Daniels74.52 MB
PDF icon Lauren Lillis3.77 MB
PDF icon Bill Balderaz1.39 MB
PDF icon Karla Young18.94 MB
PDF icon Amy Hertsenberg1.94 MB
PDF icon Mike Vannest5.61 MB
Communication and Media Studies

Erin B. Swick

419-772-1088
e-swick@onu.edu
Performing Arts Center 130
525 South Main Street
Ada, Ohio 45810
Monday: 12:30 p.m.-4:30 p.m.
Tuesday: 12:30 p.m.-4:30 p.m.
Wednesday: 12:30 p.m.-4:30 p.m.
Thursday: 8 a.m.-11:30 a.m.
Friday: 8 a.m.-11:30 a.m.
Saturday: Closed
Sunday: Closed