Social Media Workshop
Learn from the professionals!
Learn from public relations professionals on how to optimize your social media presence.
This one-day social media workshop will offer professional development and networking opportunities, featuring interactive conversations led by various professionals in the public relations industry to share ideas and help you optimize your social media presence.
Hosted by the Ohio Northern University chapter of the Public Relations Student Society of America (PRSSA), the one-day workshop for professionals and students will feature Bill Balderaz, president of Futurety, as keynote speaker.
Saturday, April 30, 2016
9:30 a.m. – 5:00 p.m.
Dicke Forum in the Dickie Building at Ohio Northern University
$35 for current students
$150 for professionals
Discounted price of $300 for groups of 3 or more
11:00-12:05: Session Block 1
1:15-2:20: Session Block 2
2:30-3:35 : Session Block 3
3:45-4:50: Session Block 4
For more information, contact Alisa Agozzino at firstname.lastname@example.org
Using Social Media to Predict the Future
bill balderaz, president of Futurety
Social media is the largest, fastest and most uninhibited focus group ever created. Learn to analyze social media patterns going back years and correlate social media conversations with real events.
About Bill Balderaz
Bill Balderaz is the President of Futurety and Founder of Fathom Healthcare. He works to bring healthcare technologies to market in order to save lives, lower healthcare costs and help healthcare organizations grow revenue. Previously, Balderaz was founder and president of Webbed Marketing which went from a one-man consultancy to one of the largest and fastest growing independent interactive marketing agencies in the Midwest, with an expertise in the healthcare industry. The company was than acquired by Fathom. He has spoken at more than 150 conferences from New York to California on topics various topics including innovation, healthcare, data mining, service lines, social media and more.
He began working in the search engine optimization, pay-per-click advertising and social media world in 1998, prior to the launch of Google. He has spoken at more than 150 conferences and events, including those sponsored by the Public Relations Society of America, the American Marketing Association and Search Engine Strategies. Bill holds a bachelor’s degree in public relations from Bowling Green State University, an MBA from Franklin University and is an ordained minister. He serves on the board of two nonprofit organizations, Chapel Hill House and Lifting Hopes, both of which focus on helping children and families battling cancer.
block 1 (11:00 AM) - research
Methodical Partners: Social Media & Search Engine Optimization
Amy Hood, Digital Media Coordinator at Curiosity 360 Advertising
Going back to the basics and becoming an expert. Partnering your social media strategy with SEO creates an unstoppable, traffic-driving machine for a business. Where and how should you get started?
About Amy Hood
Amy Hood graduated from Ohio Northern University with a major in public relations and minors in marketing and social media. She currently works for Curiosity 360 Advertising as a Digital Media Coordinator conducting pay per click campaigns, managing social media, and optimizing content for search engine optimization for several clients.
Let's get Social with Influencers and the Media!
Lora Priest, Senior Marketing Communications Manager at Exact Macola
There are so many facets of a social media program and determining which audiences to focus on can be daunting. Do you have influencers in your industry who are social media rock stars? Do you worry about communicating with the media via social networks? Learn how to research, plan and engage with influencers and the media to increase awareness and gain momentum in your networks and industry.
About Lora Priest
Lora is senior marketing communication manager at Exact Macola where she is responsible for the analyst and public relations program as well as internal communications and content creation. Prior to joining Exact, Lora was a member of the marketing team at irth Solutions and also the communications teams at Veeam Software and Quest Software (now Dell). She has been working in communications and marketing for more than 11 years and has been helping create and execute social strategies for the past 8 years. She is a member of PRSA Central Ohio and is currently the Past-President. She is a graduate of Ohio Northern University with a major in Communications and minor in Business Administration.
block 2 (1:15 PM) - Action: plan & policies
What, When & Why: Invest in the Best Social Media Strategies for Your Brand
Colleen O'Morrow, Marketing & Sales Specialist at MediaSource
In a world full of endless social media platforms and an industry with limited time, how can a brand decide what strategies and sites to use? This session will dive into the details about what social media platforms you should use for your specific brand, when to use them and why adopting the “less is more” mantra on social media will boost your initiatives.
About Colleen O'Morrow
Colleen O'Morrow is Marketing & Sales Specialist at MediaSource, a public relations firm that specializes in brand journalism. For the past three years in a row, MediaSource has been named Best Health Care Agency by Ragan Communications and one of Columbus' Best Places to Work. Colleen is responsible for the success of marketing campaigns and promotion of MediaSource through various channels including social media, speaking events, trade media and more. She is also the go-to client social media coordinator who organizes campaigns for MediaSource’s high-profile clients. Before MediaSource, Colleen was a social media freelancer for small businesses. Colleen also volunteers as a Professional Mentor for OSU PRSSA and serves as Programs Co-Chair for the Central Ohio Chapter of PRSA.
Just put the flyer on Facebook… Social media marketing planning for events
Madison Bender, Social Media Team Manager at thunder::tech
Five dollars says you can open your favorite social media app right now and find at least one brand promoting an event. (Hint: It may look a lot like spam.) Let’s break down a plan to integrate social media into an event to amplify impact, manage customer service, educate audiences and earn genuine engagement.
about madison bender
Madison leads the social media team at thunder::tech, an integrated marketing agency in Cleveland. She is dedicated to helping organizations connect with customers by integrating social media into their overall marketing efforts. Madison works to create comprehensive social media strategies and execute campaigns with measurable benchmarks alongside or on behalf of our clients. In addition, her team is responsible for the continued education and training of clients regarding social media best practices for both personal and professional use. Madison has worked with both B2B and B2C organizations representing a variety of industries ranging in size from small businesses and non-profits to mid- and large-sized companies. Madison is a Public Relations graduate of Ohio Northern University and a proud mentor of future Polar Bear alumni. An easy way to win a place in her heart is with pasta, Milky Ways or any online video with a goat in it.
block 3 (2:30 pm) - Communication / Campaigns
Setting Yourself Up for Social Media Success
Julie Theado, Social Media Manager at Columbus Metropolitan Library
You’ve heard about social media now it’s time to put it into practice. Hear how Columbus Metropolitan Library developed, implemented and evolved its social media strategy over the years. They’ll share what works, what they’ve learned and how you can incorporate the lessons easily into your plan.
about Julie Theado
Julie Theado is the Social Media Manager at Columbus Metropolitan Library. She is credited with implementing CML's social media strategy and presence. Under her leadership, CML drastically increased likes on Facebook and followers on Twitter and continues to explore new opportunities to reach customers. She also developed a unique blogger relations strategy and found ways to utilize social media to pass CML's levy. She has spent the majority of her career working for public relations and marketing agencies.
Know Your Audience
Jaclyn Reynolds, Director of Communications at COSI
Getting to know your audience on Facebook and Twitter can help you develop engaging content. Learn how COSI develops social media content based on its audience and how it differs between social media channels. Perfect for beginners!
About Jaclyn Reynolds
Jaclyn Reynolds is the Director of Communications for COSI. She has worked in communications and PR for more than 16 years. She has worked as a TV news producer in cable news and as a public information officer and communications specialist in state government.
block 4 (3:45 pm) - Evaluation
The evolving state of social media as a customer service platform
Zach Gerber, social media strategist at Geben Communication
Large brands and small brands alike are finding authentic ways of truly listening to their target audiences. Learn how social listening and customer service are rapidly changing how we diffuse customer frustration and earn brand advocates.
About Zach Gerber
Zach Gerber leads social media strategy for Geben Communication’s social media practice. His clients range from local startups and non-profits, to fortune 500 companies. Zach has been in marketing agencies his whole career and has a background in creating digital activations that vary from social media marketing to fully immersive virtual reality engagements.
How are you measuring your ROI on Social Media Platforms? Come Learn the Basics!
Alisa Agozzino, Ph.D., APR, associate professor of public relations at Ohio Northern University
Monitoring and measuring your social media platforms is very important. By utilizing analytics to access engagement from users can help make a great case the next time you're asked to measure your ROI. Come learn basic analytics for the Big 4: Facebook, Twitter, YouTube and LinkedIn.
About Alisa Agozzino
Alisa Agozzino, Ph.D., APR, is an associate professor of public relations at Ohio Northern University. She serves as editor-in-chief for the national Public Relations Society of America (PRSA) Educator’s Academy newsletter and also is the co-chair of the Central Ohio PRSA public relations committee. Dr. Agozzino's main research interest lies in social media tools within the public relations field. Her current research agenda examines how social media impacts different industries- from nonprofit, to admissions offices, to public relations professionals.
Erin B. Swick419-772-1088
Performing Arts Center 130
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Tuesday: 12:30 p.m.-4:30 p.m.
Wednesday: 12:30 p.m.-4:30 p.m.
Thursday: 8 a.m.-11:30 a.m.
Friday: 8 a.m.-11:30 a.m.