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Learning Objectives

Marketing students will communicate a working knowledge of the basic marketing framework. In particular, marketing students will demonstrate an integrative understanding of and the ability to apply concepts about marketing mix design and marketing strategy development for purposes of creating customer value leading to a sustainable competitive advantage in a dynamic global environment.


ETS®-MAJOR FIELD TEST - Marketing majors are assessed according to their scores relating to marketing knowledge. Scores are evaluated in relation to average scores on a national basis.
EVALUATION OF CAPSTONE EXPERIENCE - Faculty evaluate written project papers and oral presentations. Part of this evaluation consists of measuring the functional knowledge of marketing majors.
EVALUATION OF EXPERIENTIAL EXPERIENCE (INTERNSHIP, ETC.) - Employer evaluations of marketing interns are compiled and used as an assessment. Internships are required of all marketing majors.
CROSS CULTURAL ADAPTABILITY INVENTORY - Assessment of cross-cultural adaptability measures are made of marketing majors.

Results from National or State Measures

See the Fact Book for results from the ETS® Major Field Test.

Annual Reports on the Assessment of Student Learning

Follow the links below to view the full text of the reports for each academic year.


Institutional Research

Sue VanDyne

Lehr Memorial Room: 204
525 South Main Street
Ada, Ohio 45810
Monday: 8 a.m.-4:30 p.m.
Tuesday: 8 a.m.-4:30 p.m.
Wednesday: 8 a.m.-4:30 p.m.
Thursday: 8 a.m.-4:30 p.m.
Friday: 8 a.m.-4:30 p.m.
Saturday: Closed
Sunday: Closed