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Idea Pitches: Judging Criteria
|Criteria||Very Poorly Done||Solid Performance||Very Well Done|
|1. How well does the pitch articulate a specific problem or unmet need and identify the customer/potential customer?||No clear problem statement|
No clear customer identification,
|Either the problem statement or the customer identification is well done. Effective in presenting problem and evidence supporting statements.||Both the problem statement and the target customer are very clearly indentified and easy to understand.|
|2. How unique and/or viable is the proposed solution in addressing the identified need?|
How well researched is the idea for the profit or non-profit business activity?
|No uniqueness to the idea.|
Business idea does not appear viable as presented or does not address the need as presented.
|Idea has some good features, and may be viable based on evidence still to be developed.|
Some research is presented which supports the idea or problem solution.
|Unique idea and idea appears viable as a business, and addresses the identified problem/need.|
Logic or reasons given for idea/solution working are well documented and researched.
|3. How effectively and passionately does the presenter articulate the problem, solution and call to action?||Stated case is disorganized and not persuasive, No passion. no obvious commitment||Some conviction, good evidence included, presentation has interesting if not convincing content||Clearly passionate about opportunity, excited and committed to solution/idea.|
Convincing case and call to action.
|4. How effective or accomplished are the speaker’s skills?|
Did the presenter use movement, props, gestures or staging/dress to communicate their message?
|No time control, No eye contact, poor articulation, no vocal emphasis, No enhancement of delivery through props, dress or creative delivery techniques..||Acceptable pitch and delivery, obviously practiced timing. Professionally presented. Helped the audience understand problem or solution with creative delivery or speaking techniques.||Solid eye contact, very persuasive, tone and expressions, proper dress and facial expressions, timing great. Used creative speaking or message delivery techniques to significantly enhance presentation.|
|5. How well did the speaker answer the questions from the judges?|
Did the Q/A period strengthen the case for the idea?
|Speaker did not answer questions or provided answers which were not relevant to the judges questions or defensive.||Speaker understood the questions and helped clarify the points in the presentation to which the judge referred. Speaker repeated the question and made sure the questioner was satisfied.||Speaker’s answers to judges questions strengthened the case for the idea and speaker repeated the question.|
Speaker clarified the question points effectively and added evidence to an already well stated case.