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At a glance: Social Media
The advent of social media has provided new and exciting platforms to connect companies to their customers, nonprofit organizations to their donors and beneficiaries, government agencies to the citizens they serve and family and friends to one another in an unprecedented manner. According to Forrester Research, the social media marketing industry is expected to grow to $3.1 billion by 2015. In 2011, McKinsey & Company published a report estimating the potential business value yet to be realized from social technologies is more than $1.3 trillion. Ohio Northern provides students in many different majors across campus the ability to graduate with skills that are at the forefront in this rapidly growing and evolving field. Visit the Department of Communication and Media Studies.