At a glance: Marketing
"I love what I am doing. The daily interaction with students and the relationships that develop energize me. I like the challenge of creating an environment that spurs curiosity and critical thinking. This happens both within and outside of the classroom. Coming from business, I know the importance of being able to learn and adapt to continuous change. My role as a professor extends beyond just the subject matter to reinforcing that learning is a lifelong quest. And, trust me, I continue to learn from students and colleagues."
Dr. Susan Schertzer
Assistant professor of marketing, Advisor of SIFE and Beta Gamma Sigma
Marketers design, develop and deliver products and services to customers. Marketing majors tend to be curious and creative individuals attracted to answering the multi-faceted questions of who, what, when, where and how to satisfy customers. To do this, marketers study customer needs and the market dynamics required to translate those needs into viable business offerings.
Marketing majors earn a bachelors of science degree.
- All of the quality programs of the college emphasize leadership development.
- Majors are required to complete a four-credit-hour internship during their junior or senior year. An internship is an excellent opportunity to put classroom skills to the test and open doors to a potential career.
- Ranked as one of the top 111 undergraduate business colleges in the nation by Bloomberg Business Week and internationally accredited by the prestigious Association to Advance Collegiate Schools of Business.
- First-year students are directly admitted into the college and assigned an upperclass student who will mentor and help with the adjustment to college life.
- Small classes mean individualized attention.
- Professors are dedicated teachers and earned an “A+ in Teaching Quality” from Bloomberg BusinessWeek. Most have terminal degrees (Ph.D. or JD) and experience as entrepreneurs or corporate executives.
- A fulltime staff person facilitates required student internships, and opportunities abound for regional, national or international internships with well-known companies. Students also have opportunities for business study abroad.
- A distinguished lecture series brings prominent business leaders to campus to speak on relevant topics in business and society.
- Each student receives a free daily copy of The Wall Street Journal.
Opened in 2003, James F. Dicke Hall offers “smart” classrooms equipped with the latest instructional technology. Open computer labs have the latest hardware and software for student use. A cast-bronze polar bear greets visitors to the two-story glass faced atrium, known as the “Central Business District,” which also has a real-time stock ticker. Throughout the building, beautiful artwork graces the walls, and there are comfortable alcoves for informal gatherings.
Marketing majors are valuable additions to any student group or club. Join the ONU chapter of the American Marketing Association (AMA), which is open to majors and non-majors, and gain industry knowledge and insight. Every year, AMA travels to a major U.S. city to compete in the International Collegiate Conference. Another option is Students in Free Enterprise (SIFE), a global non-profit organization with chapters around the world. SIFE helps students develop leadership, teamwork and communication skills by learning, practicing and teaching the principles of free enterprise. The James F. Dicke College of Business Administration also offers membership in Alpha Mu Alpha, an honor society that promotes the advancement of excellence in the field of marketing. Members must meet certain academic requirements and be nominated by a faculty advisor.
The College of Business Administration has programs in place, including a full-time director of experiential learning, to assist students with internship acquisition, job placement upon graduation and student-employer networking events held in major cities.
Because marketing is an integral part of every enterprise and industry, marketing majors enjoy an almost unlimited range of career opportunities: advertising, sales, promotion, customer service, marketing research, product brand management, retail management, public relations and supply-chain management.
Some graduates have gone on to get advanced degrees at Case Western Reserve University, University of Notre Dame, University of Colorado, University of South Carolina MIBS, University of Virginia and Indiana University.